Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Engin HELVACI"'
Publikováno v:
İşletme Araştırmaları Dergisi, Vol 4, Iss 4, Pp 182-204 (2012)
Along with getting strength of producers and increasing of competition, the necessity of the differentiation of products also has increased. This necessity has created brand utility and thanks to the studies on brands, new concepts are added to liter