Zobrazeno 1 - 10
of 46
pro vyhledávání: '"Endy Gunanto"'
Publikováno v:
Media Ekonomi dan Manajemen, Vol 39, Iss 2, Pp 199-214 (2024)
The impetus for this research is Generation Z's lack of understanding of social media marketing and brand image in relation to buying local products, because local brands are generally less successful. Self-congruence is new to assess consumer alignm
Externí odkaz:
https://doaj.org/article/86cbed1015fa4951837a7f2bf0aaff88
Publikováno v:
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), Vol 12, Iss 3, Pp 323-341 (2024)
This study aims to investigate the influence of revisit intention and self-concept on electronic word-of-mouth (E-WOM) among Gen Z using the Theory of Planned Behavior, particularly Mixue Ice Cream & Tea consumers. In this quantitative study, the dat
Externí odkaz:
https://doaj.org/article/5b33ea695fcc4d908e9da79de5161853
Publikováno v:
Jurnal Pamator, Vol 17, Iss 1, Pp 1-22 (2024)
The aim of this study is to examine the correlation between the trustworthiness of influencers and the attitude of Generation Z in influencing their intention to make purchases, utilizing the theory of planned behavior. This study utilizes a quantita
Externí odkaz:
https://doaj.org/article/56ed7be600d64e9ba8adeb4a675bb9c4
Publikováno v:
Media Ekonomi dan Manajemen, Vol 39, Iss 1, Pp 42-60 (2024)
This study investigates the impact of social capital theory in social networks on consumer decision-making, highlighting the importance of product features and peer preferences. It identifies a research gap in understanding the effects of structural,
Externí odkaz:
https://doaj.org/article/fdc725b5bf454cfbad10e41d9fc9ec9e
Autor:
Ulin Nafisyah, Endy Gunanto Marsasi
Publikováno v:
Jurnal Pamator, Vol 16, Iss 4, Pp 760-781 (2023)
One sector that continues to experience development is the telecommunications sector. Telecommunications can make it easier to obtain information and carry out various activities. The communication sector has a vital role in the continuity and smooth
Externí odkaz:
https://doaj.org/article/de274892af7745179f3513b2d5ea99bd
Publikováno v:
Jurnal Pamator, Vol 16, Iss 3, Pp 620-631 (2023)
Indonesia's gaming sector is expanding quickly in this day and age, which has an effect on the country's digital market economy. One aspect of Indonesia's expanding gaming sector is online game shops. The purpose of this study was to determine the ef
Externí odkaz:
https://doaj.org/article/c88ff860333147fcb3c05dd28f70a28e
Publikováno v:
Jurnal Ilmiah Bisnis dan Ekonomi Asia, Vol 18, Iss 1 (2024)
Researchers examined a company in the social insurance industry with a socialization marketing program for companies and non-formal workers that aims to attract workers to become company customers. This research was conducted to assist and propose a
Externí odkaz:
https://doaj.org/article/6a9f063020ea4a4b99379c1aff95b2a4
Publikováno v:
Jurnal Ekonomi Akuntansi dan Manajemen, Vol 22, Iss 1, Pp 67-84 (2023)
Penelitian ini betujuan untuk menganalisis pengaruh financial risk dan privacy risk terhadap loyalty konsumen untuk membeli produk fashion secara online melalui e-commerce yang dipengaruhi oleh perceived satisfaction dan purchase intention. Teori pad
Externí odkaz:
https://doaj.org/article/3f656282473b4761bdf8d08536202905
Publikováno v:
Media Ekonomi dan Manajemen, Vol 38, Iss 1, Pp 71-93 (2023)
In recent years, luxury fashion brands have experienced drastic growth. This study examines how hedonic motivation, self-image congruence, brand experience, and brand attachment are interrelated factors driving the purchase intention of industrial lu
Externí odkaz:
https://doaj.org/article/06b1485773de491088b811c724532a51
Publikováno v:
Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBIK), Vol 11, Iss 3, Pp 292-310 (2022)
This study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous rese
Externí odkaz:
https://doaj.org/article/a7c461e336b14a75ac3b9c51aa8b997d