Zobrazeno 1 - 10
of 3 723
pro vyhledávání: '"Endorsement"'
Publikováno v:
Journal of Research in Interactive Marketing, 2024, Vol. 18, Issue 6, pp. 1001-1016.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JRIM-05-2023-0167
Autor:
Bizen, Yoshifumi, Tsuji, Yosuke
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 5, pp. 1185-1202.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-03-2024-0070
Publikováno v:
African Journal of Hospitality, Tourism and Leisure, Vol 13, Iss 3, Pp 531-539 (2024)
This study explores the influential factors shaping tourists' perceptions and intentions toward destinations in the context of contemporary tourism management and marketing strategies. Employing Partial Least Squares Structural Equation Modeling (PLS
Externí odkaz:
https://doaj.org/article/569f351ac62b4ab08f8f226b2db43a0c
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 4, pp. 862-894.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-11-2023-0228
Publikováno v:
Journal of Hospitality and Tourism Insights, 2023, Vol. 7, Issue 4, pp. 2183-2198.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JHTI-05-2023-0313
Publikováno v:
Journal of Consumer Marketing, 2024, Vol. 41, Issue 5, pp. 549-563.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JCM-04-2023-5945
Publikováno v:
International Journal of Wine Business Research, 2024, Vol. 36, Issue 3, pp. 453-472.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJWBR-11-2023-0068
Autor:
Akoglu, Halil Erdem, Özbek, Oğuz
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2024, Vol. 25, Issue 3, pp. 499-523.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-09-2023-0193
Publikováno v:
Jurnal Manajemen Teori dan Terapan, Vol 17, Iss 2, Pp 282-298 (2024)
Objective: The COVID-19 pandemic has encouraged people to adopt healthier lifestyles, yet available information remains scarce. Marketers often utilize advertising to educate the public, but ads must be engaging to capture attention. Therefore, this
Externí odkaz:
https://doaj.org/article/2612c343f56949ea9703540035be66d1