Zobrazeno 1 - 10 of 59 pro vyhledávání: '"Emma L. Slade"'
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SMEs and Artificial Intelligence (AI): Antecedents and Consequences of AI-based B2B Practices
Autor: Abdullah M. Baabdullah, Emma L. Slade, Ramakrishnan Raman, Ali Abdallah Alalwan, Khalaf Khatatneh
Publikováno v: Baabdullah, A, Alalwan, A, Slade, E, Raman, R & Khatatneh, K 2021, ' SMEs and Artificial Intelligence (AI): Antecedents and Consequences of AI-based B2B Practices ', Industrial Marketing Management, vol. 98, pp. 255-270 . https://doi.org/10.1016/j.indmarman.2021.09.003
Development of small and medium enterprises (SMEs) is a key approach to achieving economic growth in the Middle East and successful adoption of technology is vital for SMEs' success and continuity. Artificial intelligence (AI) is part of a new genera
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5c95b446b1c0074942dc41a283cb691a
https://research-information.bris.ac.uk/ws/files/298805836/IMM_2021_final_accepted_paper.pdf
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3
The Effect of Electronic Word of Mouth Communications on Intention to Buy: A Meta-Analysis
Autor: Nripendra P. Rana, Yogesh K. Dwivedi, Elvira Ismagilova, Emma L. Slade
Publikováno v: Ismagilova, E, Slade, E, Rana, N P & Dwivedi, Y K 2019, ' The effect of electronic word of mouth communications on intention to buy : A meta-analysis ', Information Systems Frontiers, pp. 1-24 . https://doi.org/10.1007/s10796-019-09924-y
The aim of this research is to synthesise findings from previous studies by employing weight and meta-analysis to reconcile conflicting evidence and draw a “big picture” of eWOM factors influencing consumers’ intention to buy. By using the find
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::f279e9b37cd2f9ee3acaa457911718cb
https://doi.org/10.1007/s10796-019-09924-y
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4
A meta-analysis of the factors affecting eWOM providing behaviour
Autor: Elvira Ismagilova, Nripendra P. Rana, Yogesh K. Dwivedi, Emma L. Slade
Publikováno v: Ismagilova, E, Rana, N P, Slade, E & Dwivedi, Y K 2020, ' A meta-analysis of the factors affecting eWOM providing behaviour ', European Journal of Marketing, pp. 1067-1102 . https://doi.org/10.1108/EJM-07-2018-0472
Purpose Numerous studies have examined factors influencing electronic word of mouth (eWOM) providing behaviour. The volume of extant research and inconsistency in some of the findings makes it useful to develop an all-encompassing model synthesising
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6e58950115159b810f55eeb8aa0dbf95
https://research-information.bris.ac.uk/en/publications/5ceeb000-e1e9-4b3b-ad0c-af7aea8530b0
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5
Perceived helpfulness of eWOM: Emotions, fairness and rationality
Autor: Elvira Ismagilova, Yogesh K. Dwivedi, Emma L. Slade
Publikováno v: Ismagilova, E, Dwivedi, Y K & Slade, E 2020, ' Perceived helpfulness of eWOM : Emotions, fairness and rationality ', Journal of Retailing and Consumer Services, vol. 53 . https://doi.org/10.1016/j.jretconser.2019.02.002
Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpful
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4412ca49c77e34705d23c116aaf520ff
https://cronfa.swan.ac.uk/Record/cronfa48883/Download/0048883-18022019142352.pdf
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6
A Review and Weight Analysis of Factors Affecting Helpfulness of Electronic Word-of-Mouth Communications
Autor: Yogesh K. Dwivedi, Elvira Ismagilova, Nripendra P. Rana, Emma L. Slade
Publikováno v: Marketing Opportunities and Challenges in a Changing Global Marketplace ISBN: 9783030391645
eWOM communications significantly affect consumer behaviour. Previous studies found that helpful online reviews affect information adoption, which results in intention to buy. As a result, large number of studies started investigating factors affecti
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6c209c9f61b8c187cbe15fbe4344abf5
https://doi.org/10.1007/978-3-030-39165-2_193
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7
The effect of characteristics of source credibility on consumer behaviour: A meta-analysis
Autor: Emma L. Slade, Nripendra P. Rana, Yogesh K. Dwivedi, Elvira Ismagilova
Publikováno v: Ismagilova, E, Slade, E, Rana, N P & Dwivedi, Y K 2020, ' The effect of characteristics of source credibility on consumer behaviour : A meta-analysis ', Journal of Retailing and Consumer Services, vol. 53 . https://doi.org/10.1016/j.jretconser.2019.01.005
The aim of this research is to synthesise findings from existing studies on the characteristics of source credibility of electronic word of mouth (eWOM) communications in a single model by using meta-analysis. Findings from 20 research papers show th
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2a34f623c5ea0adc60720f85570155dc
https://cronfa.swan.ac.uk/Record/cronfa48143/Download/0048143-12012019121211.pdf
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8
Putting the ‘we’ into workout: The association of identity leadership with exercise class attendance and effort, and the mediating role of group identification and comfort
Autor: Mark P. Stevens, Niklas K. Steffens, Tim Rees, S. Alexander Haslam, Emma L. Slade
This research examined how identity leadership displayed by group exercise instructors is associated with exercisers’ class attendance and in-class effort. Group exercise participants assessed their instructors’ engagement in identity leadership
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4ce09934d6c5592502c3b20df82bdf5e
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9
The IT way of loafing in class: Extending the theory of planned behavior (TPB) to understand students’ cyberslacking intentions
Autor: Emma L. Slade, Yogesh K. Dwivedi, Sebastian Kitching, Nripendra P. Rana
Publikováno v: Rana, N P, Slade, E, Kitching, S & Dwivedi, Y K 2019, ' The IT way of loafing in class : Extending the theory of planned behavior (TPB) to understand students’ cyberslacking intentions ', Computers in Human Behavior, vol. 101, pp. 114-123 . https://doi.org/10.1016/j.chb.2019.07.022
Internet-enabled technologies can facilitate students' learning, engagement, and productivity but they also present challenges by way of distraction. Cyberslacking is the use of internet-enabled technologies by students in class for non-class related
Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::defdc0e7cc8c10d77c842dac04a07a9a
https://cronfa.swan.ac.uk/Record/cronfa51145/Download/0051145-06082019102120.pdf
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10
Elektronická kniha
Digital and Social Media Marketing : Emerging Applications and Theoretical Development
Autor: Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problem
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