Zobrazeno 1 - 10
of 22
pro vyhledávání: '"Emily Treen"'
Autor:
Emily Treen, Yunzhijun Yu
Publikováno v:
Industrial Marketing Management. 106:270-278
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98351cfe6019edd0536c62bfd1ffce53
https://doi.org/10.1016/j.indmarman.2022.08.001
https://doi.org/10.1016/j.indmarman.2022.08.001
Publikováno v:
Journal of Strategic Marketing. :1-20
To address a shortcoming in the current state of scholarly inquiry into brand stories from a strategic management perspective, a comprehensive bibliographic analysis is conducted on all papers in t...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::85879456e60222049b6962cd79307a65
https://doi.org/10.1080/0965254x.2021.1963312
https://doi.org/10.1080/0965254x.2021.1963312
Autor:
Emily Treen, Leyland Pitt
Publikováno v:
Journal of Wine Research. 31:171-175
The editor and assistant editor consider the past, present and future of the Journal of Wine Research. They contemplate its origins as a unique journal serving those who grow wine, make wine, sell ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5870c2b4df08ce642de9f741c0df0f4c
https://doi.org/10.1080/09571264.2020.1830507
https://doi.org/10.1080/09571264.2020.1830507
Publikováno v:
Journal of Wine Research. 31:176-193
The Journal of Wine Research (JWR) has a near 30–year history of publishing varied articles examining aspects of viticulture, oenology and the international wine trade. The primary objective of thi...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d720f926708818e2f4c84f2ca54983dc
https://doi.org/10.1080/09571264.2020.1816535
https://doi.org/10.1080/09571264.2020.1816535
Ephemeral social media is growing in popularity and brands are increasingly using this method to engage with and advertise to consumers. Yet, little research attention has been paid to how consumers perceive and retain social media content, particula
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::05b83aa6dc730659058715dfba1ae71e
http://summit.sfu.ca/item/21458
http://summit.sfu.ca/item/21458
Publikováno v:
GfK Marketing Intelligence Review, Vol 10, Iss 1, Pp 18-23 (2018)
Brands can interact both directly and indirectly with fake news. In some instances, brands are the victims of fake news and, other times, the purveyors. Brands can either finance fake news or be the targets of it. Indirectly, they can be linked via i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5928c9ff642bd14132a726c46575277d
http://www.degruyter.com/view/j/gfkmir.2018.10.issue-1/gfkmir-2018-0003/gfkmir-2018-0003.xml?format=INT
http://www.degruyter.com/view/j/gfkmir.2018.10.issue-1/gfkmir-2018-0003/gfkmir-2018-0003.xml?format=INT
Publikováno v:
Journal of Wine Research. 29:64-70
There is little research on the emotions expressed by wine estate websites and whether the emotions conveyed are related to or can significantly predict the positive or negative sentiment articulat ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::57119b340b2cc46a23d44ba0f523ba65
https://doi.org/10.1080/09571264.2018.1433139
https://doi.org/10.1080/09571264.2018.1433139
Autor:
Emily Treen, Leyland Pitt
Publikováno v:
Journal of Strategic Marketing. 27:97-99
In an article that won the Journal of Marketing’s Harold H. Maynard Award for significant contribution to marketing theory and thought, Manjit Yadav (2010) makes a number of observations on the pub...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e7bd5278830dcdb406abfca89f899757
https://doi.org/10.1080/0965254x.2018.1550906
https://doi.org/10.1080/0965254x.2018.1550906
Publikováno v:
Journal of Strategic Marketing. 26:125-139
This article presents a content analysis of the Journal of Strategic Marketing (JSM) over 24 years from the journal’s inception in 1993 to 2017. No similar attempt on an analysis of JSM has been fo ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e76e7cf4d179481d8decfe0a69e8cbe9
https://doi.org/10.1080/0965254x.2017.1411388
https://doi.org/10.1080/0965254x.2017.1411388
Publikováno v:
Journal of Financial Services Marketing. 22:119-125
Apps on smart devices such as phones and tablets have enabled financial services firms to not only provide greater convenience and flexibility to customers, but also to get them to do a lot of the ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2115c18bba8eddf6c63ff62bd379f131
https://doi.org/10.1057/s41264-017-0029-2
https://doi.org/10.1057/s41264-017-0029-2