Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Emily C. Mooney"'
Autor:
Emily C. Mooney, Susan A. Andrzejewski
Publikováno v:
Journal of Retailing and Consumer Services. 29:135-141
Service providers have often used the mantra of “service with a smile” as a strategy to engender customer satisfaction. The findings of the current research indicate that a smile alone may not be sufficient in achieving service excellence. Specif