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Publikováno v:
SN Business & Economics. 2
Best–worst scaling is a widespread approach in market research used for collecting data on the needs and preferences of people. However, the current preparation of its design and the analysis of the data depends on complex statistical methods. One
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1c455e5038c7e61788aa3fac9f4bb795
https://doi.org/10.1007/s43546-021-00181-3
https://doi.org/10.1007/s43546-021-00181-3
