Zobrazeno 1 - 1
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pro vyhledávání: '"Ema Ratnawati"'
Publikováno v:
Journal of Management Small and Medium Enterprises (SME's), Vol 17, Iss 1 (2024)
The purpose of this study is to analyze the effect of 4P’s marketing mix (product, price, place, promotion) on consumer satisfaction and analyze the effect of satisfaction on consumer loyalty. This research involves quantitative data collection by
Externí odkaz:
https://doaj.org/article/6bfe47cec2e540268cd8f3e700848d2f