Zobrazeno 1 - 10
of 333
pro vyhledávání: '"Elyria Kemp"'
Publikováno v:
Journal of Healthcare Management. 68:106-120
Publikováno v:
Journal of Consumer Marketing. 40:445-457
Purpose The purpose of this paper is to build upon reward-learning theory and examine the role of indulgent food consumption and habitual eating behaviors as a means of emotional coping. Design/methodology/approach Both qualitative and quantitative m
Publikováno v:
Industrial Marketing Management. 109:90-105
The role of stigma and spirituality on mental health help-Seeking behavior: an experimental approach
Publikováno v:
Journal of Communication in Healthcare. :1-8
Publikováno v:
Health Marketing Quarterly. 40:153-173
This research examines the influence that emotional distress, socially demanding contexts, and the coronavirus pandemic have had on the mental health of young adults. It highlights how active engagement in one's mental health can help mitigate the ne
Publikováno v:
Journal of Research in Interactive Marketing. 15:104-124
Purpose Organizations can benefit significantly from the growing capabilities of the internet. As the Web facilitates purchasing and reduces the costs of marketing, companies can connect with customers through the use of storytelling. This study aims
Publikováno v:
Journal of Consumer Marketing. 38:282-292
Purpose This research aims to examine the unique emotional distress experienced during the coronavirus (COVID-19) outbreak. It explores the role of fear and anxiety, what fueled it and how fear and anxiety impacted consumption and behaviors of confor
Publikováno v:
International Journal of Healthcare Management. 13:303-311
In the United States, during the early outbreak of the coronavirus (COVID-19) pandemic, African Americans experienced disproportionately high rates of infection and mortality relative to their shar...
Publikováno v:
Industrial Marketing Management. 89:605-618
This research investigates stories about buyer-seller experiences in B2B advertising. In two studies, the authors explore the impact of stories and narrative transportation in advertising on decision makers’ attitudinal responses. In Study 1, findi
Publikováno v:
Journal of Marketing Theory and Practice. 28:256-271
Social media and the Web have empowered consumers to share a myriad of information online about companies with reduced physical and psychological costs, rendering businesses responsible for acknowl...