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Autor:
Elvis Jonyo, Dr. Collins Oduor
Kenya has a growing e-commerce market but very little is known about the consumer characteristics of online shoppers in Kenya. Demographic factors such as gender are very important in the online shopping space in Kenya. The study investigated the eff
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::83769658d9cda77cf2b6be1dfd5753b0