Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ellen Louise Bloxsome"'
Publikováno v:
Australasian Marketing Journal. 28:136-144
This paper examines how consumers’ exposure to news-media reports of an athlete's negative off-field behaviour influences perceptions of a sporting team's sponsor. Stigma-by-association is proposed as an explanatory theory for the manner in which t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::984ef3e2d8ec0c067a52169d2707da4a
https://doi.org/10.1016/j.ausmj.2020.03.004
https://doi.org/10.1016/j.ausmj.2020.03.004
Publikováno v:
International Journal of Market Research. 62:633-648
This article examines the manner in which advertising creativity may be influenced by “near” primes in the form of competitor product information that is presented at the briefing stage of engagement with a client. Drawing on the associative theo
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f56e82e577d96e1eee4e7be098bdbbc5
https://doi.org/10.1177/1470785320910301
https://doi.org/10.1177/1470785320910301
Publikováno v:
The Handbook of International Advertising Research
This chapter presents current sponsorship research within the context of theory. It identifies common sponsorship objectives. A detailed evaluation of sponsorship research that discusses the means of measuring achievement of objectives is provided. K
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0680531b659865f07750ea1ce747d986
https://doi.org/10.1002/9781118378465.ch26
https://doi.org/10.1002/9781118378465.ch26
