Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding

Autor: Kobe Millet, Elke Cabooter, Bert Weijters

Publikováno v: International Journal of Research in Marketing, 38(1), 85-103. Elsevier
Weijters, B, Millet, K & Cabooter, E 2021, ' Extremity in horizontal and vertical Likert scale format responses. Some evidence on how visual distance between response categories influences extreme responding ', International Journal of Research in Marketing, vol. 38, no. 1, pp. 85-103 . https://doi.org/10.1016/j.ijresmar.2020.04.002

In four survey experiments we show that people generally answer more extremely to survey items presented in vertical versus horizontal Likert formats. Our findings suggest that this effect may be at least partly driven by differences in the visual ra

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6ce85f9dc758790140ecd1cdba30c706
https://research.vu.nl/en/publications/c188932f-efc8-48fe-a4b6-8c7518910cfe

The 'I' in Extreme Responding

Autor: Bert Weijters, Kobe Millet, Elke Cabooter, Mario Pandelaere

Publikováno v: 41st European Marketing Academy Annual Conference
Cabooter, E, Millet, K, Pandelaere, M & Weijters, B 2012, The “I” in extreme responding . in 41st European Marketing Academy Annual Conference . EMAC, Lisbon, 41st European Marketing Academy Annual Conference (EMAC), Lisbon, Portugal, 1/01/12 .
Cabooter, E, Millet, K, Weijters, B & Pandelaere, M 2016, ' The "I" in Extreme Responding ', Journal of Consumer Psychology, vol. 26, no. 4, pp. 510-523 . https://doi.org/10.1016/j.jcps.2016.03.002
Journal of Consumer Psychology, 26(4), 510-523. Elsevier Inc.

We investigate the impact of self-construal on extreme responding in six studies. The results show that people with an independent self-construal generally answer more extremely to survey items than those with an interdependent self-construal, especi

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fe2a3b2aec7392dc4c74f775a6f49d05
https://doi.org/10.1016/j.jcps.2016.03.002

Is extreme response style domain specific? Findings from two studies in four countries

Autor: Alain De Beuckelaer, Bert Weijters, Eldad Davidov, Elke Cabooter

Publikováno v: Quality and Quantity
Quality and Quantity, Springer Verlag, 2017, 51 (6), pp.2605-2622. ⟨10.1007/s11135-016-0411-5⟩
Quality & Quantity, 51, 2605-2622
Quality and Quantity, 2017, 51 (6), pp.2605-2622. ⟨10.1007/s11135-016-0411-5⟩
Quality & Quantity, 51, 6, pp. 2605-2622

International audience; Extreme response style (ERS) may bias responses and hamper the validity of conclusions in substantive research. ERS can be controlled for by using an additional (random) sample of response style indicators (i.e., a separate, r

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::df42e54048616e4d350985a952495b8d
https://hal.archives-ouvertes.fr/hal-02986032