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Publikováno v:
Journal of Marketing for Higher Education. 9:81-94
In today's competitive environment colleges and universities must correct any practice or process which could prompt a desirable prospective student to select an alternative institution. Through quality improvement techniques, including customer surv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::835e307b0033a7b400b6600c0f109004
https://doi.org/10.1300/j050v09n04_06
https://doi.org/10.1300/j050v09n04_06
