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Publikováno v:
Psychology & Marketing. 30:469-478
Advertising executive Kevin Roberts proposed that premium profits lie in strong emotionalconnections with brands that engender “loyalty beyond reason.” This study uses psychophysiologicalmeasures to empirically investigate the basic premises ass
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::53583a68aa6098f2a75ec5a7fd7620b9
https://doi.org/10.1002/mar.20620
https://doi.org/10.1002/mar.20620
