Zobrazeno 1 - 10
of 66
pro vyhledávání: '"Elizabeth A. Minton"'
Publikováno v:
Psychology of Religion and Spirituality. 15:228-240
Publikováno v:
European Journal of Marketing. 57:185-201
Purpose This research aims to examine how religiosity influences consumers’ responses to rational versus emotional ad appeals. Design/methodology/approach Four experiments were conducted that examined how religiosity affected consumers’ responses
Publikováno v:
Journal of Business Research. 151:355-365
Publikováno v:
Psychology & Marketing. 39:2055-2071
Autor:
Elizabeth A. Minton, Frank G. Cabano
Publikováno v:
International Journal of Consumer Studies. 47:689-702
Publikováno v:
Journal of Services Marketing. 36:1031-1041
Purpose Given the growing prevalence of gun control policies in service settings, this study aims to investigate how the adoption of a gun control policy by a service business influences consumers’ evaluations of the service business. Design/method
Publikováno v:
Journal of the Association for Consumer Research. 7:98-106
Publikováno v:
Journal of Consumer Affairs. 56:491-511
Publikováno v:
International Journal of Advertising. 41:1143-1177
Publikováno v:
Omega.
With close to one in three babies dying between conception and infancy, research examining how to assist bereaved parents after loss is critical. Prior research focuses primarily on a general understanding of the journey post-loss or on a specific st