Zobrazeno 1 - 10
of 16
pro vyhledávání: '"Elison Ai Ching Lim"'
Publikováno v:
Journal of the Academy of Marketing Science. 45:657-676
In this research, we look at the similarity between frontline service employees’ nonverbal or expressive behavior and customers’ receptivity of nonverbally expressed emotions (i.e., expressive similarity). Supported by evidence from four studies,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::125790949d9c8ccb5537ae6a0975feee
https://doi.org/10.1007/s11747-016-0479-4
https://doi.org/10.1007/s11747-016-0479-4
Human beings have always coveted beautiful objects, but the desire to look good is reaching new heights worldwide. Although the pursuit of beauty appears universal, industry evidence suggests that it is particularly strong in Asia. This research exam
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b280f7976f03b55aaf1e6900c7965902
Online_Appendix for Impact of Culture on the Pursuit of Beauty: Evidence from Five Countries by Shilpa Madan, Shankha Basu, Sharon Ng, and Elison Ai Ching Lim in Journal of International Marketing
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::787d10e2b5748d5740a4f2f32cd8ae1e
Publikováno v:
Journal of the Academy of Marketing Science. 43:730-745
Through six studies set in a range of service contexts, we show that consumers perceive the passage of wait time through intrinsic changes in the service experience. Changes, either in service progress speed or in activities within service experience
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dab33ddde638673630cf9a6142a4049d
https://doi.org/10.1007/s11747-014-0415-4
https://doi.org/10.1007/s11747-014-0415-4
Publikováno v:
Social Behavior and Personality: an international journal. 42:959-968
Many scholars and managers have raised concerns that customers' personal loyalty to a salesperson may be a risk to their loyalty to the firm. We tested our theoretical model, which was based on the theories of psychology and organizational behavior,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fcaa2dd2443d3e74adce39cfe5fb8c5b
https://doi.org/10.2224/sbp.2014.42.6.959
https://doi.org/10.2224/sbp.2014.42.6.959
Publikováno v:
Social Indicators Research. 122:87-103
Using an experiment, this study examines how happiness towards, and evaluation of, experiential and material purchases are affected by mindset and comparison alternatives. When primed with a mental subtraction mindset, people became happier with thei
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e6c5325d480fa123a8107248ba6ccd27
https://doi.org/10.1007/s11205-014-0681-z
https://doi.org/10.1007/s11205-014-0681-z
Autor:
Yih Hwai Lee, Elison Ai Ching Lim
Publikováno v:
Journal of Marketing Research. 47:1151-1161
In three studies, the authors introduce and probe the role of emotional receptivity in consumer–marketer interactions. Emotional receptivity refers to a person's disposition toward experiencing a preferred level of emotional intensity. The results
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1adbf97bcac6fe9611d7c54cebf37cde
https://doi.org/10.1509/jmkr.47.6.1151
https://doi.org/10.1509/jmkr.47.6.1151
Publikováno v:
Journal of Pragmatics. 41:1778-1793
Using three idiom characteristics (familiarity, literality, and compositionality), an idiom-processing model is advanced and applied to an advertising setting. Specifically, we propose that idioms of varying characteristics lead to one of six process
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::74446e5aa9f0caa29bd5b07d8b3c9bff
https://doi.org/10.1016/j.pragma.2008.09.034
https://doi.org/10.1016/j.pragma.2008.09.034
Autor:
Elison Ai Ching Lim, Yih Hwai Lee
Publikováno v:
Journal of Advertising. 37:71-84
This empirical study predicts and finds that effectiveness of ad humor is jointly determined by the humor process (i.e., incongruity resolution and arousal safety) employed in the ad and the cultural orientation (i.e., uncertainty avoidance and indiv
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f390f72cbb32db3c16271e751432c10
https://doi.org/10.2753/joa0091-3367370206
https://doi.org/10.2753/joa0091-3367370206
Publikováno v:
Journal of Business Research. 61:490-496
Desire for status or control may motivate some consumers to own certain types of pets. In the light of recent debates surrounding “designer pets,” this article examines the dark side of pet ownership through interpretive interviews with dog owner
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e86e80d0f73859217124053a6d1e063b
https://doi.org/10.1016/j.jbusres.2006.08.009
https://doi.org/10.1016/j.jbusres.2006.08.009