Výsledky vyhledávání - "Elise Pookie Sautter"

Emotional Information Management and Responses to Emotional Appeals

Autor: Harry A. Taute, Shaun McQuitty, Elise Pookie Sautter

Publikováno v: Journal of Advertising. 40:31-44

This research examines the role of emotional information management (comprised of emotion recognition, regulation, and empathy) in responses to public service appeals (PSAs) with emotional overtone...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c45458b9b265f15fd03225cd1daca249
https://doi.org/10.2753/joa0091-3367400303

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Using Course Management Systems to Enhance the Value of Student Evaluations of Teaching

Autor: Elise Pookie Sautter, Richard Oliver

Publikováno v: Journal of Education for Business. 80:231-234

In this article, the authors propose a method of course management system (CMS) administration of student evaluations of teaching (SETs). The method provides a mechanism for providing greater guarantee of anonymity to the student respondents. The aut

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::48c435f267ae3e8c407b8ea3678f9b61
https://doi.org/10.3200/joeb.80.4.231-234

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Akademický článek

The effects of message order on emotions and donation intention in charity advertising: the mediating roles of negative and positive empathy.

Autor: Bae, Mikyeung¹ (AUTHOR) clara.bae@okstate.edu

Publikováno v: Journal of Marketing Communications. Apr2023, Vol. 29 Issue 3, p270-287. 18p. 1 Diagram, 2 Charts.

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Akademický článek

Normative Influences in Donation Decisions.

Autor: Heiser, Robert S.¹ robert.hesier@maine.edu

Publikováno v: Journal of Nonprofit & Public Sector Marketing. 2006, Vol. 15 Issue 1/2, p127-149. 23p. 1 Diagram, 4 Charts.

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Nature Imagery in Non-Green Advertising: The Effects of Emotion, Autobiographical Memory, and Consumer's Green Traits.

Autor: Hartmann, Patrick¹ (AUTHOR) patrick.hartmann@ehu.eus, Apaolaza, Vanessa¹ (AUTHOR), Eisend, Martin² (AUTHOR)

Publikováno v: Journal of Advertising. 2016, Vol. 45 Issue 4, p427-440. 14p.

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The Influence of Repetitive Health Messages and Sensitivity to Fluency on the Truth Effect in Advertising.

Autor: Sundar, Aparna¹ (AUTHOR) asundar@uoregon.edu, Kardes, Frank R.² (AUTHOR), Wright, Scott A.³ (AUTHOR)

Publikováno v: Journal of Advertising. 2015, Vol. 44 Issue 4, p375-387. 13p. 2 Black and White Photographs, 1 Chart.

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Akademický článek

EMOTIONAL INFORMATION MANAGEMENT AND RESPONSES TO EMOTIONAL APPEALS.

Autor: Taute, Harry A.¹ (AUTHOR), McQuitty, Shaun² (AUTHOR), Sautter, Elise Pookie³ (AUTHOR)

Publikováno v: Journal of Advertising. Fall2011, Vol. 40 Issue 3, p31-43. 12p. 1 Diagram, 5 Charts.

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Akademický článek

Empowering Emotion: The Driving Force of Share and Purchase Intentions in Viral Advertising.

Autor: Wen, Taylor Jing, Choi, Chang Won, Wu, Linwan, Morris, Jon D.

Publikováno v: Journal of Current Issues & Research in Advertising (Routledge); 2022, Vol. 43 Issue 1, p47-67, 21p

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Akademický článek

Using Course Management Systems to Enhance the Value of Student Evaluations of Teaching.

Autor: Oliver, Richard L.¹, Sautter, Elise Pookie¹

Publikováno v: Journal of Education for Business. Mar/Apr2005, Vol. 80 Issue 4, p231-234. 4p.

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Akademický článek

Index to Volume 40 of the Journal of Advertising.

Publikováno v: Journal of Advertising. Winter2011, Vol. 40 Issue 4, p135-136. 2p.

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