Výsledky vyhledávání - "Elisabete Paulo MORAIS"

Using Mobile Devices and Apps to Assist the Elder Population in Rural Areas and Generate Business Opportunities

Autor: Vítor Mendonça, Elisabete Paulo Morais, Joana Fernandes, Carlos R. Cunha, Isaías Letra

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Providing gerontological cares represents an increased challenge when applied to rural scenarios. This paper discusses the role of technology in gerontology and specifically how technology-based solutions can be developed to assist the elderly popula

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9812eb0215ed7fd1b00bb0568c980c07
https://doi.org/10.5171/2020.585068

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Tourism and Internet of Things: A Bibliometric Analysis of Scientific Production from the Scopus Database

Autor: Elisabete Paulo Morais, Carlos R. Cunha, Vítor Mendonça

Publikováno v: Communications in Computer and Information Science ISBN: 9783031203152

Tourism is a very emerging sector in any society, very important in econom-ic terms and in job creation, today any traveler increasingly uses technologi-cal means to fully enjoy their trip. The IoT is and increasingly will be a major contributor to s

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3766c6c326075213b5c2b08adf31c10a
https://doi.org/10.1007/978-3-031-20316-9_19

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The influence of the internet and social networks on the choice of the tourist destination Serra a Estrela

Autor: Salete ESTEVES, Elisabete PAULO MORAIS, Sérgio AZEREDO

Taking into account the growing importance of tourism, there is an increasing number of studies on the area and, for this reason, its conceptualization has also undergone changes, influenced either by the development of the activity or by social, eco

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::45e41184f7118905e9c56f78d3480d4e
http://hdl.handle.net/10198/25951

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Websites usability evaluation of the terras de Trás-os-Montes hotels

Autor: Elisabete Paulo Morais, Carlos R. Cunha, Arlindo Santos

Publikováno v: Marketing and Smart Technologies ISBN: 9789811692673

Website is a bridge between users and online information. It is extremely important in terms of marketing and must be designed according to the rules of usability, especially in hotel industry. Websites with high usability value will be accessed by m

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c96fabaa76d1de060bfa5f68d6ad688
http://hdl.handle.net/10198/25387

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Leveraging the promotion of tourist destinations and the interpretation of their heritage using virtual reality

Autor: Carlos R. CUNHA, Vítor MENDONÇA, João Pedro GOMES, Elisabete Paulo MORAIS, André MOREIRA

Publikováno v: Repositório Científico de Acesso Aberto de Portugal
Repositório Científico de Acesso Aberto de Portugal (RCAAP)
instacron:RCAAP

Technology is increasingly a transversal layer to all activities and, in this sense, exploring the potential of technology as a driver to support the competitiveness of organizations and nations has become a necessity for survival. Tourism is a funda

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::efb26154093e284d5d796f4099c07bdf
http://hdl.handle.net/10198/25043

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Digital Marketing and User-Generated Content: A Case Study of Vidago Palace Hotel

Autor: Irina Clara, Teresa Paiva, Elisabete Paulo Morais

Publikováno v: Marketing and Smart Technologies ISBN: 9789811692673

Digital marketing is essential for hotels. It is important to have a social media strategy and, simultaneously, to be aware of the guests’ opinions and reviews, be conscious of their satisfaction. In this sense, the content, and interactions of the

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4f3f8431553d275b2eeb4ec628aa5d27
https://doi.org/10.1007/978-981-16-9268-0_38

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Image of Douro wine region through social networks - visitor perception

Autor: Elisabete Paulo Morais, Elsa Esteves, Claudia Macedo

The image of a tourist destination should be worked by the various players in the tourism industry, to attract the destination, and promoted in various communication channels, including social media. Social networks are a source of information, conte

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3b381fefbd76869b316249b9726bbd7c
http://hdl.handle.net/10198/26280

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Digital Marketing and Big Data: a bibliometric analysis of scientific production from the Scopus database

Autor: João Paulo Sousa, Elisabete Paulo Morais, Carlos R. Cunha

Publikováno v: 2021 16th Iberian Conference on Information Systems and Technologies (CISTI).

To identify the most frequently developed topics in the area of Big Data and Digital Marketing, a quantitative analysis was developed in December 2020. This analysis was focused on 750 publications and later on 67 publications on Big Data and Digital

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::4f707d503972d3db7994970fbcc831e9
https://doi.org/10.23919/cisti52073.2021.9476515

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