Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Elisa Maira"'
Autor:
Stefano Puntoni, Elisa Maira, Stijn M. J. van Osselaer, Martin Schreier, Christoph Fuchs, Benedikt Schnurr
Publikováno v:
Journal of Marketing. 86:40-58
A core assumption across many disciplines is that producers enter market exchange relationships for economic reasons. This research examines an overlooked factor; namely, the socioemotional benefits of selling the fruits of one's labor. Specifically,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ede4fa9a2896dabec4987aade077d4b9
https://doi.org/10.1177/00222429211064263
https://doi.org/10.1177/00222429211064263
Brand acquisitions are a popular growth strategy. However, both anecdotal evidence and initial empirical evidence suggest that acquisitions can harm the acquired brand. This article proposes and tests a theoretical framework that aims to explain when
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb3f9c00db60ac055db67735e141a25d
https://hdl.handle.net/11353/10.1653540
https://hdl.handle.net/11353/10.1653540
Publikováno v:
The International Review of Retail, Distribution and Consumer Research. 25:333-361
One day while in the store, Bernard grabs his usual Dominick's cream cheese off the shelf. I notice and point out that the national brand of Philadelphia cream cheese is on sale and less expensive. Bernard looks at the two products and actually hesit
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::9e9ab3f939f29456a3cf202a51e1e695
https://doi.org/10.1080/09593969.2015.1042494
https://doi.org/10.1080/09593969.2015.1042494