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pro vyhledávání: '"Elisa Finesso"'
Autor:
Francesco E. Guida, Elisa Finesso
Publikováno v:
DIID, Vol Vol. 01, Iss no. 80 (2024)
What if the brand is a place? In specialist literature, the brand interacts through a series of tangible and intangible touchpoints with its interlocutors. Whether it is points of sale, events, websites, packaging and products, the interlocutor enter
Externí odkaz:
https://doaj.org/article/2bb71557b39641a196371947e5912cfb
