Zobrazeno 1 - 7
of 7
pro vyhledávání: '"Elisa B. Schweiger"'
Publikováno v:
Journal of Retailing. 99:5-16
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::caa06fa1b9d71ca0a4cede90a0a5ae66
https://doi.org/10.1016/j.jretai.2022.06.004
https://doi.org/10.1016/j.jretai.2022.06.004
Publikováno v:
Journal of Business Research. 136:229-236
That artificial intelligence (AI) has the potential to provide significant benefits is generally accepted by both practitioners and scholars. However, the dark side of AI is less discussed, and less understood. In this paper, the authors first classi
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::98348a472d42491ca9c55730e7af7c50
https://doi.org/10.1016/j.jbusres.2021.07.043
https://doi.org/10.1016/j.jbusres.2021.07.043
Autor:
Richard Olson, Anne L. Roggeveen, Jens Nordfält, Gonca Soysal, John Karsberg, Elisa B. Schweiger, Vanessa M. Patrick, Stephanie M. Noble, Dhruv Grewal, Nora Cooper, Annemarie Dillard
Publikováno v:
L.Roggeveen, A, Grewala, D, Karsbergb, J & Schweiger, E 2020, ' Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies ', JOURNAL OF RETAILING, vol. 0, no. 0, pp. 1-18 . https://doi.org/10.1016/j.jretai.2020.11.006
This research highlights the importance of retailer-consumer identity congruence – the match between the retail brand identity and the consumers’ identity. Retailers can leverage identity congruence to forge meaningful consumer-brand relationship
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e64600a0be22720220e1fbc4051bcb5a
https://doi.org/10.1016/j.jretai.2020.11.006
https://doi.org/10.1016/j.jretai.2020.11.006
Publikováno v:
Roggeveen, A L, Grewal, D & Schweiger, E B 2020, ' The DAST Framework for Retail Atmospherics : The Impact of In-and Out-of-Store Retail Journey Touchpoints on the Customer Experience ', JOURNAL OF RETAILING, vol. 96, no. 1, pp. 128-137 . https://doi.org/10.1016/j.jretai.2019.11.002
A proposed design–ambient–social–trialability (DAST) framework for retail atmospherics broadens conceptualizations to encompass not only the in-store experience but also out-of-store experiences that the retailer can control or influence. In tu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::969712cb93397889bca5cc77140794d3
https://doi.org/10.1016/j.jretai.2019.11.002
https://doi.org/10.1016/j.jretai.2019.11.002
Publikováno v:
Journal of Business Research. 158:113580
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8c345767c3372bd819ea9b11f2eb1ec0
https://doi.org/10.1016/j.jbusres.2022.113580
https://doi.org/10.1016/j.jbusres.2022.113580
