Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Eline L. E. De Vries"'
Publikováno v:
Journal of experimental psychology. Applied.
When deciding whether to eat inside a restaurant or how many health protection items to purchase, individuals in the coronavirus disease (COVID-19) era tend to consider the infection risk of crowds of generalized others. With a field study and four e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3274bc328d8fbeb56a19cf27fe7ae38e
https://pubmed.ncbi.nlm.nih.gov/35389684
https://pubmed.ncbi.nlm.nih.gov/35389684
Autor:
Bob M. Fennis, Eline L. E. De Vries
Publikováno v:
International Marketing Review, 37(1), 1-28. Emerald Group Publishing Limited
Purpose Using food brands as a case in point, the purpose of this paper is to examine the relationship between a local vs global brand positioning strategy and buying impulsivity, as well as the mediating role of construal level. The findings add a p
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bb29d82eaad13c7a094505b44fcf4736
https://doi.org/10.1108/IMR-10-2018-0292
https://doi.org/10.1108/IMR-10-2018-0292
Autor:
Lola C. Duque, Eline L. E. De Vries
Publikováno v:
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
instname
instname
Cause-Marketing (CM) has gained momentum in recent years, both in marketing research and practice. However, while CM aims to influence consumers on an emotional or affective level, research into the emotional and affective response to CM campaigns is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::d1c71d08d66c0a8d771c8c92d6abbae1
https://doi.org/10.1016/j.jretai.2018.08.002
https://doi.org/10.1016/j.jretai.2018.08.002
Autor:
Eline L. E. De Vries, Sha Zhang
Omni-channel literature shows that customers’ adoption of the mobile channel results in higher purchase frequencies and amounts. Firms can thus benefit from channel migration strategies that effectively steer customers to the mobile channel. Howeve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::fb258dd9af45ee6127ab7c134b02a99e
https://hdl.handle.net/10016/35260
https://hdl.handle.net/10016/35260
Autor:
Bob M. Fennis, Eline L. E. De Vries, Tammo H. A. Bijmolt, Gert J. Ter Horst, Jan-Bernard C Marsman
Publikováno v:
International Journal of Research in Marketing, 35(2), 336-358. ELSEVIER SCIENCE BV
Does the real or imagined presence of friends invariantly drive consumers to engage in disinhibited behavior, and give in to the "urge to splurge" in the face of consumption temptations? Or might there be situations in which being with friends or eve
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::9e20ee63f0da7ac32e6a4192f65bb811
https://hdl.handle.net/11370/5b66d7ec-e7d1-422f-a2a0-bde7180fd6d9
https://hdl.handle.net/11370/5b66d7ec-e7d1-422f-a2a0-bde7180fd6d9
The Impact of Firm Size and Gratitude on the Effectiveness of Cause Marketing Campaigns: An Abstract
Autor:
Lola C. Duque, Eline L. E. De Vries
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
Our study focuses on a specific strategy for firms and consumers to do good, known as cause marketing (CM). CM consists of “marketing activities that are characterized by an offer from the firm to contribute a specified amount to a designated phila
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3fcd0cf0798af28d905df33363ebb046
https://doi.org/10.1007/978-3-030-02568-7_226
https://doi.org/10.1007/978-3-030-02568-7_226
Autor:
Eline L. E. De Vries
Publikováno v:
e-Archivo. Repositorio Institucional de la Universidad Carlos III de Madrid
instname
instname
Previous research on social media marketing assumes that the more followers or “likes” an individual or company has on social media, the better. The current research is the first that challenges this assumption by showing that people make inferen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::55e64d6c1c830c56e4f2859599c0c507
http://hdl.handle.net/10016/35259
http://hdl.handle.net/10016/35259
Autor:
Nora Lado, Eline L. E. De Vries
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Traditional cinema advertising lacks in effectiveness. In order to increase the effectiveness of cinema advertising, ideas have been raised to make cinema advertising interactive. However, existing research on interactivity is inconclusive on whether
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::8a6d8910cd3c027e1930d8b4b2cb416f
https://doi.org/10.1007/978-3-319-45596-9_80
https://doi.org/10.1007/978-3-319-45596-9_80