Zobrazeno 1 - 10
of 23
pro vyhledávání: '"Eline Jongmans"'
Publikováno v:
Recherche et Applications en Marketing (English Edition). 37:86-120
This research studies the online consumer experience and, more specifically, the role of design e-personalisation of e-commerce websites adapted to the needs of consumers with disabilities (perceptual, cognitive or physical). It examines the roles of
Publikováno v:
Recherche et Applications en Marketing (French Edition). 37:93-128
Publikováno v:
Journal of Marketing Management. 38:2078-2113
Publikováno v:
Journal of Business Research. 146:518-539
Publikováno v:
Recherche et Applications en Marketing (English Edition). 37:59-81
To improve consumers’ online shopping experiences, companies invest in the visual design of their websites. Although some studies show that visual design positively influences consumer reactions, other studies do not confirm that influence. This re
Publikováno v:
Recherche et Applications en Marketing (French Edition). 37:61-86
Afin d’améliorer l’expérience d’achat en ligne des consommateurs, les entreprises investissent de plus en plus dans le design visuel de leurs sites Internet. Bien que certaines études montrent que le design visuel exerce une influence positi
Publikováno v:
Recherche et Applications en Marketing (English Edition). 34:111-137
This research focuses on the understanding of a team creative process (or co-creative process) by adding design and management inputs to the marketing approach. It proposes and empirically tests a co-creative process based on the three stages of the
Publikováno v:
Recherche et Applications en Marketing (French Edition). 34:124-153
Résumé Cette étude a pour but d’améliorer le développement de nouveaux produits en fournissant aux praticiens et aux chercheurs une meilleure compréhension du processus de co-créativité via l’intégration des apports du design et du manag
Publikováno v:
IoT '20 Companion: 10th International Conference on the Internet of Things Companion
IoT '20 Companion: 10th International Conference on the Internet of Things Companion, Oct 2020, Malmö, Sweden. pp.1-15, ⟨10.1145/3423423.3423438⟩
IOT Companion
IoT '20 Companion: 10th International Conference on the Internet of Things Companion, Oct 2020, Malmö, Sweden. pp.1-15, ⟨10.1145/3423423.3423438⟩
IOT Companion
Public policy programs are set to manage the natural hazards’ risk and raise public awareness and preparedness. The advance in information technologies lets the disaster-handling bodies design and develop platforms and tools (e.g., visual questionn
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::4612658a1bbf5521535f76faf98f3c06
https://hal.archives-ouvertes.fr/hal-03283639
https://hal.archives-ouvertes.fr/hal-03283639
Autor:
Eline Jongmans, Alain Jolibert
Publikováno v:
Recherche et Applications en Marketing (English Edition). 32:98-118
Many elicitation modes for collecting preference judgments are available in marketing to estimate the weight of a product attribute in the formation of preferences for a product. The use of different elicitation modes may lead to preference reversals