Zobrazeno 1 - 10
of 15
pro vyhledávání: '"Elif Izberk-Bilgin"'
Publikováno v:
Journal of Service Management. 33:453-464
PurposeBuilding meaningful relationships between consumers and service brands has received significant attention. This paper aims to explore how brand love in services – a relationship between the consumer and the service brand – is created throu
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::b478007a2962774be20d3b3247efde26
https://doi.org/10.1108/josm-06-2021-0221
https://doi.org/10.1108/josm-06-2021-0221
Publikováno v:
Consumption Markets & Culture. 24:147-168
This research examines consumer authentication in the context of African Americans’ consumption practices and discourses of African dress. Through multi-sited ethnographic fieldwork, our work revea...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f6c5d5be7af3317ec927d48daa891f04
https://doi.org/10.1080/10253866.2019.1661245
https://doi.org/10.1080/10253866.2019.1661245
Autor:
Jelena Spanjol, Stephanie Y. Crawford, Elif Izberk-Bilgin, Anna Shaojie Cui, Lisa K. Sharp, Yazhen Xiao, Cheryl Nakata
Publikováno v:
Journal of the Academy of Marketing Science. 47:192-215
The consumer journey has drawn interest from marketers as an avenue to strengthen sales through managing touchpoints. However, a firm-centric view has produced limited models of the journey, particularly on consumers’ usage experiences over extende
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fd7d4b0102625835653e25259b2ecaa6
https://doi.org/10.1007/s11747-018-0618-1
https://doi.org/10.1007/s11747-018-0618-1
Autor:
Anna Shaojie Cui, Lisa K. Sharp, Yazhen Xiao, Stephanie Y. Crawford, Cheryl Nakata, Elif Izberk-Bilgin, Jelena Spanjol
Publikováno v:
Social Science & Medicine. 285:114264
Long-term adherence to medications is not well understood and poses a significant challenge for many chronically ill persons. Past research provides insights on adherence in short durations such as a day or several weeks, even though chronically ill
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::1e9c3537d416133684fbd78d46853cb2
https://doi.org/10.1016/j.socscimed.2021.114264
https://doi.org/10.1016/j.socscimed.2021.114264
Autor:
Cheryl Nakata, Elif Izberk-Bilgin
Publikováno v:
Business Horizons. 59:285-292
Faith-based marketing, or addressing consumers’ religious sensibilities with faith-friendly offerings, represents a new wave of growth for companies. While kosher goods and Christian movies are well-known examples of this trend, companies continue
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::449dc5a3cfd5fe3208a78ecc7c6ab5f3
https://doi.org/10.1016/j.bushor.2016.01.005
https://doi.org/10.1016/j.bushor.2016.01.005
Autor:
Elif Izberk-Bilgin, Tom van Laer
Publikováno v:
Journal of Marketing Management
This paper is the first to provide an account of the discursive features of online consumer reviews of pilgrimage sites. Drawing from pilgrimage studies and narrativity theory in consumer research, we explore how consumers communicate the spiritual a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::ff9df9e43797aa3002f81f0b3fac114c
Autor:
Aaron Ahuvia, Fiona Lee, Robert Joseph Taylor, Ann W. Nguyen, Linda M. Chatters, Elif Izberk-Bilgin
Publikováno v:
Review of Religious Research. 55:535-555
Despite a growing literature on social support networks in religious settings (i.e., church-based social support), little is known about mosque-based support among Muslims. This study investigates the demographic and religious behavior correlates of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c258fd43e726d4f06c258645584fe128
https://doi.org/10.1007/s13644-013-0119-0
https://doi.org/10.1007/s13644-013-0119-0
Autor:
Elif Izberk-Bilgin
Publikováno v:
Journal of Consumer Research. 39:663-687
Religion and ideology are prominent forces shaping consumption. While consumer researchers have studied both topics considerably, examinations of religious ideology remain scant. Notably lacking is research on how religion, myths, and ideology intert
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::3f90743a646091df8e59badfd0755284
https://doi.org/10.1086/665413
https://doi.org/10.1086/665413
Autor:
Aaron Ahuvia, Elif Izberk-Bilgin
Publikováno v:
Consumption Markets & Culture. 14:361-384
Ritzer's McDonaldization thesis holds that McDonald's, with its efficiency, calculability, predictability, and control, is a good model for the forces of modern capitalism that structure both production and consumption. This article argues that while
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e96e774debc10efa60371ff9c0c18be3
https://doi.org/10.1080/10253866.2011.604496
https://doi.org/10.1080/10253866.2011.604496