Zobrazeno 1 - 10
of 17
pro vyhledávání: '"Elif Akagun Ergin"'
Publikováno v:
Tržište, Vol 36, Iss 1, Pp 7-24 (2024)
Purpose – The purpose of this research is to explore which keywords are most relevant and valuable to a particular audience or industry. This study is aimed primarily at reviewing the short history of brand activism from the marketing literature an
Externí odkaz:
https://doaj.org/article/9d319510b24e41b0ac31026cb544cc04
Autor:
Hilal Doğruöz Özer, Elif Akagun Ergin
Publikováno v:
Journal of Business Research - Turk. 13:1781-1799
Purpose – Brand heritage is acknowledged as one of the future priorities in branding research. Heritage brands stand for longevity and sustainability, as proof that the core values and performance of the given products are reliable. Focusing on the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ef5d8b530f9fb28e7509801dbf5313ee
https://doi.org/10.20491/isarder.2021.1229
https://doi.org/10.20491/isarder.2021.1229
Publikováno v:
Journal of Business Research - Turk. 13:1751-1763
Purpose – The purpose of this research is to explore the effects of “athletic star power factors” such as professional reliability, appealing personality, athletic expertise, social attractiveness and characteristic style on Generation Y consum
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::68ea03c4d50812a2325cd69534b4ac1b
https://doi.org/10.20491/isarder.2021.1227
https://doi.org/10.20491/isarder.2021.1227
Publikováno v:
Journal of Business & Industrial Marketing. 34:1580-1591
Purpose This study will attempt to focus on how vendors serve operators, as operator service quality starts with vendor’s technology infrastructure and service quality. The purpose of this study is to exhibit the most important vendor service quali
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d4e93f4208f2180a95d7286d916eb745
https://doi.org/10.1108/jbim-05-2018-0160
https://doi.org/10.1108/jbim-05-2018-0160
Publikováno v:
3. SEKTÖR SOSYAL EKONOMİ DERGİSİ.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::11f491018b15a5f11b3da940362b24d3
https://doi.org/10.15659/3.sektor-sosyal-ekonomi.21.06.1613
https://doi.org/10.15659/3.sektor-sosyal-ekonomi.21.06.1613
Autor:
Elif Akagun Ergin, Nilay Sahin
Publikováno v:
3. SEKTÖR SOSYAL EKONOMİ DERGİSİ.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::509f0a41e229b3164f78d08186b2b359
https://doi.org/10.15659/3.sektor-sosyal-ekonomi.19.08.1177
https://doi.org/10.15659/3.sektor-sosyal-ekonomi.19.08.1177
Publikováno v:
International Journal of Marketing Studies. 6
This study builds from LeClerc et al.’s (1989, 1994) work on foreign branding effects, but it does so in the context of a developing East European country; as in the case of Turkey. The purpose of this exploratory research is to examine consumers
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::30ab904e9751433cc115f9d24af7c2f7
https://doi.org/10.5539/ijms.v6n4p157
https://doi.org/10.5539/ijms.v6n4p157
Autor:
Handan Ozdemir, Elif Akagun Ergin
Publikováno v:
International Journal of Marketing Studies. 8:45
Celebrities always seem larger than life; it is when they die that we remember they are only human. With the emergence of the Internet and social networking sites, consumers are able to follow the daily activities of their favorite celebrities. After
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::baf775d58c9d29e1303a74f4c868e4f8
https://doi.org/10.5539/ijms.v8n6p45
https://doi.org/10.5539/ijms.v8n6p45
Autor:
Zeynep Birce Ergor, Elif Akagun Ergin
Publikováno v:
International Journal of Economics and Finance. 8:97
There is an increasing use of social media on a global scale and it has been forcing organizations to restructure and adjust their marketing activities. In a relationship-driven economy, the goal of achieving a sustainable competitive advantage makes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::afc058b1fc7aea3e6dc0544265840337
https://doi.org/10.5539/ijef.v8n3p97
https://doi.org/10.5539/ijef.v8n3p97
Autor:
Nilay Sahin, Elif Akagun Ergin
Publikováno v:
International Journal of Marketing Studies. 8:72
Brand extensions refer to use an established brand name in new product or product categories and are extensively applied as a marketing strategy. Brand extension success factors vary according to cultures. Consumers’ attitude towards extensions is
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c46e9a18d537c011b97d6326167cea1c
https://doi.org/10.5539/ijms.v8n1p72
https://doi.org/10.5539/ijms.v8n1p72