Testando uma escala multiatributos para avaliar os fatores determinantes à escolha de restaurantes de luxo no Brasil

Autor: Eliana Andreia Severo, Julio Cesar Ferro De Guimarães, Juliana Carvalho De Sousa, Ahiram Brunni Cartaxo De Castro, Wanderson Fernandes Modesto De Oliveira

Publikováno v: ReMark-Revista Brasileira de Marketing; v. 21, n. 4 (2022): (jul./set.); 1129-1184
REMark-Revista Brasileira de Marketing
Universidade Nove de Julho (UNINOVE)
instacron:RBM

Purpose: This work aimed to statistically test a multi-attribute scale to identify the determining factors for choosing luxury restaurants, in the perception of professors from public and private universities.Methodology/approach: This research is co

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::312000d7ce285a50ebbc1a474e4fea62
https://periodicos.uninove.br/remark/article/view/19040