Výsledky vyhledávání - "Eleni Tsougkou"

Augmented reality and experience co-creation in heritage settings

Autor: Tanvi Panhale, Derek Bryce, Eleni Tsougkou

Publikováno v: Journal of Marketing Management. 39:470-497

Augmented reality (AR) is being adopted at heritage settings as a means of creating and delivering experiences for heritage visitors. While several studies have examined AR applications and the antecedents and consequences of their employment from a

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::7c838f7d43122b3b1631f91c0565dc2a
https://doi.org/10.1080/0267257x.2022.2120061

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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing

Autor: João S. Oliveira, Kemefasu Ifie, Martin Sykora, Eleni Tsougkou, Vitor Castro, Suzanne Elayan

Publikováno v: Journal of Business Research. 140:49-61

The literature has overlooked whether emotional positivity in social media messages posted by brands has the same effect on different types of consumer engagement behaviors on social media. Furthermore, whether brands' emotional positivity plays a ro

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::db2f238122564746984cb6cd9f861ec1
https://doi.org/10.1016/j.jbusres.2021.11.063

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The empirical link between export entry mode diversity and export performance : a contingency- and institutional-based examination

Autor: Nahid Yazdani, Vicky M. Story, John W. Cadogan, Eleni Tsougkou, João S. Oliveira, Ian R. Hodgkinson, Nathaniel Boso, Ruey-Jer 'Bryan' Jean

This study examines, for the first time, the critical issue of whether firms ought to adopt various entry modes in their export activities, i.e. whether firms ought to carry-out greater levels of export entry mode diversity, as a route to increase ex

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::20d8faa5ec5d69a7720107df71e05d50
https://strathprints.strath.ac.uk/65875/1/Oliviera_etal_JBR_2018_The_empirical_link_between_export_entry_mode_diversity.pdf