Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Elena Vitkauskaitė"'
Publikováno v:
Informacijos Mokslai, Vol 41 (2007)
Europos Komisijos finansuojamo e-NVISION projekto tikslas – sukurti naujovišką e. verslo platformą smulkioms ir vidutinio dydžio įmonėms, sudarant joms sąlygas modeliuoti ir pritaikyti savo organizacijose konkrečius e. verslo scenarijus, ku
Externí odkaz:
https://doaj.org/article/63b1a275182840dd8657a5873893646b
Autor:
Jūratė Banytė, Elena Vitkauskaitė
Publikováno v:
Progress in IS ISBN: 9783030542047
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5b4e8c57df0f8a32d917e6b01313be38
https://doi.org/10.1007/978-3-030-54205-4
https://doi.org/10.1007/978-3-030-54205-4
Autor:
Jūratė Banytė, Elena Vitkauskaitė, Rita Kuvykaitė, Žaneta Piligrimienė, Asta Tarutė, Regina Virvilaitė, Rimantas Gatautis, Aistė Dovalienė, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
The results of the theoretical studies on the issue of the value concept, shared value creation and shared value dimensions in the context of new marketing theories prove the relevance of such studies and expedience of research in different contexts
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c33464cc621a78b49f8280a8a3baea45
https://doi.org/10.1007/978-3-030-54205-4_8
https://doi.org/10.1007/978-3-030-54205-4_8
Autor:
Rita Kuvykaitė, Asta Tarutė, Regina Virvilaitė, Jūratė Banytė, Žaneta Piligrimienė, Elena Vitkauskaitė, Aistė Dovalienė, Rimantas Gatautis, Agnė Gadeikienė
Publikováno v:
Progress in IS ISBN: 9783030542047
This chapter of the monograph is devoted to modelling of gamification-based consumer engagement in value creation in the context of ICT development by integrating in the model the main theoretical constructs of gamification, consumer engagement and s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::43d584e4b46f42fe63f34f77095b8507
https://doi.org/10.1007/978-3-030-54205-4_5
https://doi.org/10.1007/978-3-030-54205-4_5
Publikováno v:
Progress in IS ISBN: 9783030542047
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::140232b8fac9da3f5171421184e89f48
https://doi.org/10.1007/978-3-030-54205-4_1
https://doi.org/10.1007/978-3-030-54205-4_1
Publikováno v:
Progress in IS ISBN: 9783030542047
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::67aa9c775fee169bc42bfd045f5d0453
https://doi.org/10.1007/978-3-030-54205-4_7
https://doi.org/10.1007/978-3-030-54205-4_7
Autor:
Rimantas Gatautis, Elena Vitkauskaitė
Publikováno v:
Digital and Social Media Marketing ISBN: 9780429280689
Paid search marketing is referred to as pay-per-click search engine advertising or paid search, amongst other terms, and is part of search engine marketing. Social media marketing is an increasingly important part of digital marketing, as more users
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de2f6021ee744c88c77885bb20a8fc62
https://doi.org/10.4324/9780429280689-14
https://doi.org/10.4324/9780429280689-14
Autor:
Elena Vitkauskaitė, Rimantas Gatautis
Publikováno v:
Journal of Civil Engineering and Management, Vol 14, Iss 4 (2008)
Although the construction sector plays an important role in European economics, the use of information communication technology (ICT) systems in this industry is very low while the potential of e‐Business to increase productivity and efficiency is
Externí odkaz:
https://doaj.org/article/42fc5d96577a4be980c95ef600156421
In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamifica