Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Elena Higueras"'
Publikováno v:
Spanish Journal of Marketing-ESIC, Vol 26, Iss 3, Pp 309-324 (2022)
Purpose – This study aims to determine how Internet of Things (IoT) risks and benefits affect both the intention to use and actual use of a smartwatch. Methodology – The stimulus–organism–behavior–consequence (SOBC) hypothesis is used to ex
Externí odkaz:
https://doaj.org/article/56292cb7e1c146e886f0e1e6f2886adf
Autor:
Francisco Liébana-Cabanillas, Francisco Muñoz-Leiva, Sebastián Molinillo, Elena Higueras-Castillo
Publikováno v:
Financial Innovation, Vol 8, Iss 1, Pp 1-25 (2022)
Abstract Technological developments are changing how users pay for goods and services. In the context of the COVID-19 (coronavirus disease 2019) pandemic, new payment systems have been established to reduce contact between buyer and seller. In additi
Externí odkaz:
https://doaj.org/article/1b3351cb00ef4d23a1d4930e062f1d86
Autor:
Yessica-Ileana Giraldo-Romero, Carmen Pérez-de-los-Cobos-Agüero, Francisco Muñoz-Leiva, Elena Higueras-Castillo, Francisco Liébana-Cabanillas
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 5, Pp 1165-1185 (2021)
Search engine marketing accounts for a high percentage of investment in platforms such as Google. Several studies have confirmed that users have a negative bias towards advertisements, so we apply social psychology theories via the elaboration probab
Externí odkaz:
https://doaj.org/article/a1ac07057c674f48bbacb1a1238e9b69
Intention to use e-commerce vs physical shopping. Difference between consumers in the post-COVID era
The increase in the widespread use of e-commerce reveals a greater tendency towards online shopping. The objective of this research is to analyze the drivers and barriers of online channel usage intention and their implications for physical channels,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::6bee9fb17e81bf7349a6dbf7f8967680
Publikováno v:
British Food Journal. 124:197-220
PurposeThe aim of this study is to analyze the drivers of health consciousness related to millennials’ organic food consumption and the impact of health consciousness on millennials’ willingness to pay premium through a cross-cultural study.Desig
Autor:
Carmen Pérez-de-los-Cobos-Agüero, Francisco Liébana-Cabanillas, Francisco Muñoz-Leiva, Yessica-Ileana Giraldo-Romero, Elena Higueras-Castillo
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 16, Iss 66, Pp 1165-1185 (2021)
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 5
Pages 66-1185
Digibug. Repositorio Institucional de la Universidad de Granada
instname
Digibug: Repositorio Institucional de la Universidad de Granada
Universidad de Granada (UGR)
Journal of Theoretical and Applied Electronic Commerce Research
Volume 16
Issue 5
Pages 66-1185
Digibug. Repositorio Institucional de la Universidad de Granada
instname
Digibug: Repositorio Institucional de la Universidad de Granada
Universidad de Granada (UGR)
Search engine marketing accounts for a high percentage of investment in platforms such as Google. Several studies have confirmed that users have a negative bias towards advertisements, so we apply social psychology theories via the elaboration probab
Publikováno v:
Journal of Cleaner Production. 392:136276
Publikováno v:
Case Studies on Transport Policy. 11:100946
Autor:
Francisco Muñoz-Leiva, Francisco Liébana-Cabanillas, Inmaculada García-Maroto, Elena Higueras-Castillo
Publikováno v:
International Journal of Green Energy. 18:219-230
Domestic heating systems are an important energy consumption market from a country’s economic and environmental perspective. The domestic adoption of biomass heating systems is increasing in Europe...
Publikováno v:
International Journal of Sustainable Transportation. 15:799-813
Electric vehicles stand out for their ability to reduce pollution. However, electric vehicle sales have not been brisk despite their positive effects. The objective of this study is twofold: first,...