Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Elena A. Kalinovskaya"'
Publikováno v:
Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki, Vol 2021, Iss 1, Pp 58-67 (2021)
The article defines and describes the main ways of suggestive impact in advertising texts. The language-specific nature of advertising texts is often reduced, as the marketing aspect is highlighted. One of the main functions of the advertising text i
Externí odkaz:
https://doaj.org/article/8718eb2316854b4aad043fb47601f3d4
Publikováno v:
Izvestiâ Ûžnogo Federalʹnogo Universiteta: Filologičeskie Nauki, Vol 2019, Iss 1, Pp 91-98 (2019)
The article is devoted to the study of graphic substitutes in the language of Internet communication. The authors identified and described the main ways of graphical transformation of language phenomena at the level of supragraphics, syngraphics and
Externí odkaz:
https://doaj.org/article/b4809e259ccf4f5c8e373b1b6cf01942
Publikováno v:
Filologičeskie nauki. Voprosy teorii i praktiki. :254-257