Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Eleftheria Salonika"'
Publikováno v:
Anatolia. 33:439-450
This study explores the importance of memorable tourist experience for the formation of positive image traits and behaviours for a country image in a tourism context, recognizing the central role p...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dbc2505de2fa19870832abea279d51f2
https://doi.org/10.1080/13032917.2021.1964552
https://doi.org/10.1080/13032917.2021.1964552
Publikováno v:
Journal of Destination Marketing & Management. 6:426-435
This article evaluates the contribution of commonly used symbolic elements, namely destination name, logo and tagline to the establishment of the destination brand. The conceptual framework is developed combining suggestions on the role and significa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::882406a40ccd39320c153f843d822f5c
https://doi.org/10.1016/j.jdmm.2016.06.011
https://doi.org/10.1016/j.jdmm.2016.06.011