Zobrazeno 1 - 10
of 558
pro vyhledávání: '"Electronic word of mouth (eWoM)"'
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
Autor:
Xuan Hung Nguyen, Thi Tinh Nguyen, Thi Hoai Anh Dang, Thanh Dat Ngo, Thi Men Nguyen, Thi Kim Anh Vu
Publikováno v:
Cogent Business & Management, Vol 11, Iss 1 (2024)
AbstractThis study aims to analyze and evaluate the influence of electronic word of mouth (eWOM) and perceived value on green purchase intention in Vietnam, with the belief that it plays an intermediary role. The article uses the linear structural mo
Externí odkaz:
https://doaj.org/article/9d7f680a76b8417e9eb3c130f075868b
Publikováno v:
Internet Research, 2023, Vol. 34, Issue 3, pp. 784-809.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/INTR-07-2022-0580
Autor:
Karabo Sitto-Kaunda
Publikováno v:
Discover Global Society, Vol 2, Iss 1, Pp 1-13 (2024)
Abstract The relationship between mainstream media and social media for news reporting is a complex one. Mainstream media news is relied on as a source of information on key social issues, carrying and reproducing the social representations of a soci
Externí odkaz:
https://doaj.org/article/141dd1a9d8804dd7827b35f36ca1718c
Publikováno v:
Kybernetes, 2022, Vol. 52, Issue 12, pp. 6440-6466.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/K-03-2022-0369
Autor:
Ock, Deokkyung, Hwang, Yongjin
Publikováno v:
International Journal of Sports Marketing and Sponsorship, 2023, Vol. 24, Issue 5, pp. 967-984.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/IJSMS-02-2023-0022
Autor:
Hoang, Le Nguyen, Tung, Le Thanh
Publikováno v:
Journal of Advances in Management Research, 2023, Vol. 20, Issue 5, pp. 883-895.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JAMR-02-2023-0059
Publikováno v:
Heliyon, Vol 10, Iss 11, Pp e32168- (2024)
Electronic word of mouth (eWOM) on social networking sites (SNS) has become crucial in shaping online consumers’ purchase intentions, reflecting the growing reliance on rich nature of user-generated content and recommendations shared on these platf
Externí odkaz:
https://doaj.org/article/2ffc64ce41f14692b665bd3895fb35bd
Publikováno v:
Journal of Theoretical and Applied Electronic Commerce Research, Vol 18, Iss 4, Pp 2238-2256 (2023)
This research tests the relationship between aspects of customer influenceability at the time of booking a hotel with the propensity to write a review in electronic word-of-mouth communication. A valid sample of 739 online questionnaires was obtained
Externí odkaz:
https://doaj.org/article/dd59374243314d3fac22f2b5bd98b4f0
Publikováno v:
Internet Research, 2023, Vol. 34, Issue 7, pp. 187-214.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/INTR-03-2022-0165
Autor:
Hoang, Le Nguyen, Tung, Le Thanh
Publikováno v:
Journal of Product & Brand Management, 2022, Vol. 32, Issue 4, pp. 661-672.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-02-2022-3857