Zobrazeno 1 - 10
of 14
pro vyhledávání: '"Elaine M. Notarantonio"'
Publikováno v:
Journal of Product & Brand Management, 2013, Vol. 22, Issue 4, pp. 309-313.
Externí odkaz:
http://www.emeraldinsight.com/doi/10.1108/JPBM-10-2012-0200
Publikováno v:
Journal of Promotion Management. 21:703-720
This article presents the results of a study of consumer reaction to three different types of information delivery in magazines: editorials, advertorials, and advertisements. The study draws on the Persuasion Knowledge Model to examine the effect of
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c5f5bc750b64f607a6417ce634f9683f
https://doi.org/10.1080/10496491.2015.1088919
https://doi.org/10.1080/10496491.2015.1088919
Publikováno v:
Journal of Product & Brand Management. 22:309-313
Purpose – In an environment that is hyper-dynamic and faced with economic turmoil, it is crucial that organizations identify innovative competitive strategy. Using principles from Clayton Christensen ' s The Innovator ' s Dilemma, KVH Industries em
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1de7375f895f144cce589c84643a630c
https://doi.org/10.1108/jpbm-10-2012-0200
https://doi.org/10.1108/jpbm-10-2012-0200
Publikováno v:
Journal of Euromarketing. 18:233-244
This study investigated the purchase behavior of fashion leaders and fashion followers among U.S. and Austrian fashion consumers. Extending results from previous research on fashion adoption and cross-cultural studies of fashion behavior, hypotheses
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f82270eeae62a35396a84c23d5a9979b
https://doi.org/10.1080/10496480903364408
https://doi.org/10.1080/10496480903364408
Publikováno v:
Journal of Promotion Management. 15:455-464
Marketers are now willing to go anyplace they can find a captive audience to espouse the virtues of their products. The success of the “buzz” marketing approach is linked to the consumer being lured into doing the advertising by spreading the mes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::498b09d2049296fbd0caaa242935a126
https://doi.org/10.1080/10496490903270174
https://doi.org/10.1080/10496490903270174
An investigation of the giving behavior of loyal, lapsed, and non-givers to a religious organization
Publikováno v:
International Journal of Nonprofit and Voluntary Sector Marketing. 14:297-310
This paper provides a comparative study of the giving behavior of current donors (CDs), lapsed donors (LDs), and non-donors (NDs) in a Catholic diocese in New England. Focus groups were conducted and surveys were administered to Catholics to compare
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f4c3d88aeadd55a2ec5af21c9f53b8d1
https://doi.org/10.1002/nvsm.346
https://doi.org/10.1002/nvsm.346
Publikováno v:
Journal of Euromarketing. 18:233-244
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5f90d22b522e14a32092ec6710f1e52a
https://doi.org/10.9768/0018.04.233
https://doi.org/10.9768/0018.04.233
Publikováno v:
Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319131580
This study examines the dimensions consumers use to perceive odd and even prices. A-priori dimensions were developed to measure these perceptions. Subjects were shown ads for low, medium and high-priced products that were either even or odd- priced.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c51df29a4392391136d94d7511c80a46
https://doi.org/10.1007/978-3-319-13159-7_105
https://doi.org/10.1007/978-3-319-13159-7_105
Publikováno v:
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319132532
This paper reviews the current literature cx>rK2erning determinants of sales performance. Ihe focus of the review is upon communication factors which impact selling performance. In particular, literature dealing with caramuni-cation style is reviewed
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::04f38505e2a080c98b10a2e89891149d
https://doi.org/10.1007/978-3-319-13254-9_14
https://doi.org/10.1007/978-3-319-13254-9_14
Publikováno v:
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319132471
The strategy of odd pricing, although common among retailers, has not received much attention from researchers. This study explores the perceptions of test subjects of odd and even prices at various price levels. Differences in perceptions were found
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::78f935e01b5a95280123f5184b4506fe
https://doi.org/10.1007/978-3-319-13248-8_63
https://doi.org/10.1007/978-3-319-13248-8_63