Zobrazeno 1 - 10
of 60
pro vyhledávání: '"Ekaterina V. Karniouchina"'
Publikováno v:
Journal of Marketing Research. 60:25-51
With representation issues in Hollywood coming under intense scrutiny, the movie industry is wrestling with gender- and race-related imbalances in its power structure. One area of concern is the small proportion of women and people of color retained
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ccf6b00ded60777c05adcb96073561c4
https://doi.org/10.1177/00222437221100217
https://doi.org/10.1177/00222437221100217
Publikováno v:
Journal of Small Business Management. 61:481-512
The nascent research on crowdfunding has highlighted the importance of social capital for entrepreneurs seeking to finance their ventures. However, the question of whether social capital can be lev...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::10ac16cdc12b75830fb4b9bc17b7f1ec
https://doi.org/10.1080/00472778.2020.1796466
https://doi.org/10.1080/00472778.2020.1796466
Autor:
Rouven Seifert, Ekaterina V. Karniouchina, Cord Otten, Ole Kleinen, Christoph Heller, Mark B. Houston, Michel Clement
Publikováno v:
Journal of Media Economics. 31:50-67
This paper introduces the new Idea Forum at the Journal of Media Economics and provides an overview of the challenges in the movie industry caused by the market entry of subscription-based video on...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::649d4da8bab3655e9f2612bd7af82c02
https://doi.org/10.1080/08997764.2020.1796687
https://doi.org/10.1080/08997764.2020.1796687
Publikováno v:
SSRN Electronic Journal.
The quest for stylized facts regarding market share and natural market structures is not new, however extant research has predominantly concentrated on share rank and distribution. Using a sample of 220K firm-year observations representative of the U
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::3e333659dda8f64df89647a7d48be2f4
https://doi.org/10.2139/ssrn.3043330
https://doi.org/10.2139/ssrn.3043330
Publikováno v:
Journal of Service Management. 25:275-294
Purpose – The purpose of this paper is to discuss the importance of a coordinated marketing and operations strategy in goods and service producing business organizations. Customer engagement and co-production are imperative service delivery conside
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::27aae305e15f6192075492d1114e9bd4
https://doi.org/10.1108/josm-02-2014-0060
https://doi.org/10.1108/josm-02-2014-0060
Publikováno v:
Strategic Management Journal. 34:1010-1018
A series of Strategic Management Journal studies have debated the extent to which business-unit, corporate parent, and industry effects explain variance in firm performance. Despite evidence that the industry life cycle impacts competition and perfor
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bf8f7436c2c57ffd9bb5694a6f695f2b
https://doi.org/10.1002/smj.2042
https://doi.org/10.1002/smj.2042
Publikováno v:
Journal of Marketing. 75:27-48
This article examines the economic worth of product placement in movies over a time span of 40 years (1968–2007). The authors find an inverted U-shaped relationship between the year of the movie release and the returns associated with product place
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5430961e1c68bc39680398c17fa52f9a
https://doi.org/10.1509/jmkg.75.3.27
https://doi.org/10.1509/jmkg.75.3.27
Autor:
Ekaterina V. Karniouchina
Publikováno v:
Journal of Product Innovation Management. 28:470-484
Defining effective methods for determining consumer preferences for products prior to their launch has been a mainstay of marketing and management literature for decades. Virtual Stock Markets (VSMs) is an emerging method in new product forecasting t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bfa536917875bbe575aa0b331bf09546
https://doi.org/10.1111/j.1540-5885.2011.00820.x
https://doi.org/10.1111/j.1540-5885.2011.00820.x
Autor:
Ekaterina V. Karniouchina
Publikováno v:
International Journal of Research in Marketing. 28:62-74
This study contributes to research on the impact that consumer buzz has on movie distribution and box office success by examining the impact of buzz generated about the individual stars and about the movie itself. The results indicate that movie buzz
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c063fb9c173f235bc2ee452929448e87
https://doi.org/10.1016/j.ijresmar.2010.10.001
https://doi.org/10.1016/j.ijresmar.2010.10.001
Publikováno v:
Journal of Marketing. 73:244-266
This article relies on advertising and persuasive communications theories to uncover persistent variations in investor response to television stock recommendations targeting naive investors. The authors use an event study methodology to determine the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::d53a6fbc1388c349523527f7a2e4b908
https://doi.org/10.1509/jmkg.73.6.244
https://doi.org/10.1509/jmkg.73.6.244