Zobrazeno 1 - 3
of 3
pro vyhledávání: '"Ekaterina P. Murashova"'
Autor:
Ekaterina P. Murashova
Publikováno v:
Training, Language and Culture, Vol 5, Iss 2, Pp 22-36 (2021)
The present article is devoted to the metaphorical hybridisation of marketing and political discourses. The aim of the paper is to reveal the discursive characteristics shared by marketing and politics through an analysis of the cognitive metaphor as
Externí odkaz:
https://doaj.org/article/fec12d7881c940079996a2ad2dc8356d
Autor:
Ekaterina P. Murashova
Publikováno v:
Verhnevolzhski Philological Bulletin. 23:113-120
The article deals with retro as a separate object of linguistic study. Rapid informatization and digitalization raise demand for the «aesthetics of the past», which results in promotion of the values of old times in mass culture. The growing popula
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::47f72979b6fb7206bb56c1c4ef607621
https://doi.org/10.20323/2499-9679-2020-4-23-113-120
https://doi.org/10.20323/2499-9679-2020-4-23-113-120
Autor:
Ekaterina P. Murashova
Publikováno v:
Актуальные проблемы филологии и педагогической лингвистики, Iss 1, Pp 138-145 (2019)
The article is an attempt to reveal the basic verbal and non-verbal characteristics of the text of English-language political advertising in the digital media space. Against the backdrop of the processes of digitalization and informatization of moder
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::c2c856f12cb2f1761e01e6b7c8e545b6
http://philjournal.ru/upload/2019-1/138-145.pdf
http://philjournal.ru/upload/2019-1/138-145.pdf