Výsledky vyhledávání

'Did You See What Happened?' How Scandals are Shared via Social Media

Autor: Mona Soltani, Ekant Veer, Huibert Peter de Vries, Joya A. Kemper

Publikováno v: Corporate Reputation Review.

Social media has brought complexity and unpredictability to scandal situations, making it complex for brands to protect their reputations. In a scandal, the involvement of influential social media users in information dissemination often amplifies th

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::383206f753960c9cba3b6793197a8fa1
https://doi.org/10.1057/s41299-023-00165-z

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Either you control social media or social media controls you: Understanding the impact of self‐control on excessive social media use from the dual‐system perspective

Autor: Kseniia Zahrai, Ekant Veer, Paul William Ballantine, Huibert Peter de Vries, Girish Prayag

Publikováno v: Journal of Consumer Affairs. 56:806-848

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c0e286851e6b49d8c259512c27783fc7
https://doi.org/10.1111/joca.12449

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Social marketing AS pedagogy

Autor: Ann-Marie Kennedy, Ekant Veer, Joya Ananda Kemper

Publikováno v: Journal of Social Marketing. 12:337-353

PurposeThis study aims to share the use of social marketing as pedagogy and provide a transformative social marketing pedagogy for social marketing educators. By this, the authors mean the same principles used by social marketers to improve the well-

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::c954bd0f9671af367cb72e96fd3d0f0e
https://doi.org/10.1108/jsocm-08-2021-0192

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A conceptual framework for transformative gamification services

Autor: Ekant Veer, Afshin Tanouri, Ann-Marie Kennedy

Publikováno v: Journal of Services Marketing. 36:185-200

Purpose Although the concept of transformative gamification is mentioned in previous research, no research has provided a theoretically based explanation of how gamification can lead to transformative change. This paper aims to provide the explanatio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::afee5561bb3ced75dfc00bb1d99a359d
https://doi.org/10.1108/jsm-12-2020-0527

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Big boys don’t cry [Offline]: the phygital disconnect between online and offline mental wellness engagement

Autor: Ekant Veer, Angela R. Dobele

Publikováno v: Journal of Strategic Marketing. :1-21

Health technology is changing the way consumers engage with health professionals and their own well-being. Although digital solutions often focus on supplementing physical care, some have potential...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2d69e889031ff2c7918a2d2c7abc02dc
https://doi.org/10.1080/0965254x.2021.1965190

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(Re)Gaining Our Voice: Future of Marketing in Australasia

Autor: Vinh Nhat Lu, Ekant Veer, Jodie Conduit

Publikováno v: Australasian Marketing Journal. 30:168-177

Marketing academia in Australasia is facing unprecedented challenges to ensure the relevance and impact in modern business practices and public policy making. This crisis in identity and professional pressures suggest we must pay significant attentio

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::6ff2e5bdcb5bc72724bf4114889bc85a
https://doi.org/10.1177/18393349211039100

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Everyone's a Photographer

Autor: Ekant Veer

Publikováno v: Art-Based Research in the Context of a Global Pandemic ISBN: 9781003170518

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::bbf58f9eb7f90200b17018c745991281
https://doi.org/10.4324/9781003170518-15

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A conceptual framework for managing excessive social media use

Autor: Kseniia Zahrai, Ekant Veer, Paul W. Ballantine, Huibert Peter de Vries

Publikováno v: The Routledge Companion to Marketing and Society ISBN: 9781003028079

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7d4f90ebe90de7b9edb20a2ae5b0f851
https://doi.org/10.4324/9781003028079-13

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Conceptualizing Self-control on Problematic Social Media Use

Autor: Kseniia Zahrai, Huibert P. de Vries, Paul W. Ballantine, Ekant Veer

Publikováno v: Australasian Marketing Journal. 30:74-89

With increasing concerns about problematic social media use, self-control is expected to become an effective approach for excessive users to decrease possible harm for their well-being. This article explores the current literature on the conceptualiz

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::752ec1e62bd9dda027fcd432bf0c6ce5
https://doi.org/10.1177/1839334921998866

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I stood by: the role of allies in developing an inclusive and supportive academic environment post #MeToo

Autor: Susannah Stevens, Ekant Veer, Kseniia Zahrai

Publikováno v: Journal of Marketing Management. 37:162-179

In this paper, hereinafter referred to as a research note, we present a collation of discussions with allies and diversity champions on what practical steps can be taken to create and foster an inc...

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::61229349bb2858d2c5314727e2265a50
https://doi.org/10.1080/0267257x.2020.1772344

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