Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Eithel M. Simpson"'
Publikováno v:
Psychology and Marketing. 17:877-889
Black consumers are an important market for advertisers to reach. However, designing effective communication strategies is difficult. This study examines the moderation effect of ethnic identification (strength of identity with other blacks) on the t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0cfea058892dce9dbf98eaa0c4417e44
https://doi.org/10.1002/1520-6793(200010)17:10<877::aid-mar3>3.0.co
https://doi.org/10.1002/1520-6793(200010)17:10<877::aid-mar3>3.0.co
Autor:
Dayle I. Thorpe, Eithel M. Simpson
Publikováno v:
Journal of Retailing and Consumer Services. 6:45-53
Retail internationalization is an important trend for today’s retailers. However, the appropriateness of the strategy for all retailers has not been fully addressed. Most of the literature is based on experiences encountered after businesses have e
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::0ad9de4a975657cbc52c0082af4fb4a0
https://doi.org/10.1016/s0969-6989(98)00025-3
https://doi.org/10.1016/s0969-6989(98)00025-3
Autor:
Eithel M. Simpson, Dayle I. Thorpe
Publikováno v:
International Journal of Commerce and Management. 7:11-28
A qualitative description of the retail manager's decision to consider global expansion is offered. A case study of a specialty store operation provides a rich idiographic description of this phenomenon and illustrates a thematic structure inherent i
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::ba2f896b5f93870dda6bddd655e65a3c
https://doi.org/10.1108/eb047341
https://doi.org/10.1108/eb047341
Autor:
Dayle I. Thorpe, Eithel M. Simpson
Publikováno v:
The Service Industries Journal. 15:16-24
Expansion into global markets is a dominant issue influencing most retailers' plans for strategic growth. However,internationalisation is not a viable alternative for every retailer. This paper discusses four independent elements that areconsidered a
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::493d6189bb086467069f22afb4c63d0b
https://doi.org/10.1080/02642069500000047
https://doi.org/10.1080/02642069500000047