Zobrazeno 1 - 10
of 116
pro vyhledávání: '"Eitan Muller"'
From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not o
Publikováno v:
International Journal of Research in Marketing. 39:212-226
We investigate how the status and functional benefits of cars’ brands lose value over time. Theoretically, we show that brands with a higher status, or that appeal to status-conscious consumers, exhibit steeper price decline over time. Empirically,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::fc41c22ddcbfea85ba375c3ebef6b480
https://doi.org/10.1016/j.ijresmar.2021.06.007
https://doi.org/10.1016/j.ijresmar.2021.06.007
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::cec6db5f4b242ceecba8d6a0967e5247
https://doi.org/10.2139/ssrn.4318978
https://doi.org/10.2139/ssrn.4318978
Publikováno v:
International Journal of Research in Marketing.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::dda1081709e83fe59fc74793d687874f
https://doi.org/10.1016/j.ijresmar.2022.12.001
https://doi.org/10.1016/j.ijresmar.2022.12.001
Autor:
Eitan Muller, Gil Appel
Publikováno v:
Marketing Letters. 32:499-511
Based on new data, we replicate Mahajan et al.’s (1990) paper on adopter categories and Goldenberg et al.’s (2002) paper on saddles and offer explanations and extensions. We use a new dataset to replicate the results, namely, the U.S. Consumer Te
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::960a6381c3006e9fa1af4a62ed300458
https://doi.org/10.1007/s11002-021-09578-4
https://doi.org/10.1007/s11002-021-09578-4
Autor:
Eitan Muller
Publikováno v:
International Journal of Research in Marketing. 37:43-55
I offer reasons why disruption theory needs a revamp, define post-adoption then point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption. I then critici
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1454b82723944cfcd15b459e3f17dfe2
https://doi.org/10.1016/j.ijresmar.2019.10.004
https://doi.org/10.1016/j.ijresmar.2019.10.004
Publikováno v:
International Journal of Research in Marketing. 37:93-107
Though the mobile app market is substantial and growing fast, most app providers struggle to monetize apps profitably. Monetizing apps is done in two ways: a) selling advertising space within a free version of the app, and b) selling a paid version,
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7c3d08b0c49a4c8f776498939203bbe2
https://doi.org/10.1016/j.ijresmar.2019.07.007
https://doi.org/10.1016/j.ijresmar.2019.07.007
Publikováno v:
Venture Capital ISBN: 9781315235110
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::286148927543c41749208ba5c4f263b2
https://doi.org/10.4324/9781315235110-8
https://doi.org/10.4324/9781315235110-8
Publikováno v:
SSRN Electronic Journal.
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::77c095ecd589cd0e8f103c0c926add5b
https://doi.org/10.2139/ssrn.4028092
https://doi.org/10.2139/ssrn.4028092
Autor:
Gil Appel, Eitan Muller
Publikováno v:
SSRN Electronic Journal.
We replicate the paper on adopter categories by Mahajan, Muller and Srivastava (1990) and on saddles by Goldenberg, Libai and Muller (2002) on new data, and offer explanations and extensions. While previous studies have chronicled the relative sizes
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::344e708638f6dfd1e61da2c0b9678ca5
https://doi.org/10.2139/ssrn.3770167
https://doi.org/10.2139/ssrn.3770167