Zobrazeno 1 - 10
of 115
pro vyhledávání: '"Eitan Muller"'
From drones to wearable technology to Hyperloop pods that can potentially travel more than seven hundred miles per hour, we're fascinated with new products and technologies that seem to come straight out of science fiction. But, innovations are not o
Publikováno v:
SSRN Electronic Journal.
Publikováno v:
International Journal of Research in Marketing. 39:212-226
We investigate how the status and functional benefits of cars’ brands lose value over time. Theoretically, we show that brands with a higher status, or that appeal to status-conscious consumers, exhibit steeper price decline over time. Empirically,
Publikováno v:
International Journal of Research in Marketing.
Autor:
Eitan Muller, Gil Appel
Publikováno v:
Marketing Letters. 32:499-511
Based on new data, we replicate Mahajan et al.’s (1990) paper on adopter categories and Goldenberg et al.’s (2002) paper on saddles and offer explanations and extensions. We use a new dataset to replicate the results, namely, the U.S. Consumer Te
Publikováno v:
Venture Capital ISBN: 9781315235110
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::286148927543c41749208ba5c4f263b2
https://doi.org/10.4324/9781315235110-8
https://doi.org/10.4324/9781315235110-8
Publikováno v:
SSRN Electronic Journal.
Autor:
Eitan Muller
Publikováno v:
International Journal of Research in Marketing. 37:43-55
I offer reasons why disruption theory needs a revamp, define post-adoption then point out the gap between the considerable literature in marketing on post-adoption behavior, and the dearth in its immediate corollary, namely disruption. I then critici
Publikováno v:
International Journal of Research in Marketing. 37:93-107
Though the mobile app market is substantial and growing fast, most app providers struggle to monetize apps profitably. Monetizing apps is done in two ways: a) selling advertising space within a free version of the app, and b) selling a paid version,
Publikováno v:
Marketing Science. 38:88-106
Consumers use different attribute partworths online and offline; these differences are consistent across consumers, and we propose a method for adjusting them.