Zobrazeno 1 - 10
of 40
pro vyhledávání: '"Eitan Gerstner"'
Publikováno v:
SSRN Electronic Journal.
Government mandated shutdowns in response to the COVID-19 pandemic have led to a vast number of service cancellations and a heated debate on compensation policies. Service providers pushed for vouchers as a means of compensation, whereas customers de
This paper develops an analytical model to investigate the impact of governmental funding of higher education on educational outcomes including tuition, graduation rates, and enrollment. Assuming that students make an enrollment decision based on tui
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::bf586998ea8efbf97d6cc60fd14bb8c5
https://hal-hec.archives-ouvertes.fr/hal-02896030
https://hal-hec.archives-ouvertes.fr/hal-02896030
Should a provider deliver a reliable service or should it allow for occasional service failures? This paper derives conditions under which randomizing service quality can benefit the provider and society. In addition to cost considerations, heterogen
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::2724dd2eaad64f05e80d140648bfddb8
Publikováno v:
Marketing Science. 31:157-171
Service providers and their customers are sometimes victims of failures caused by exogenous factors such as unexpected bad weather, power outages, or labor strikes. When such no-fault failures occur in confined zones, service providers may confine cu
Conventional wisdom holds that service failure creates customer misery and reduces firm profitability. This paper challenges this view and shows that occasional service failure can be profitable for the firm when optional protection against the resul
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::e7478ab4f359d28166506ebcf47b8d51
https://hal-hec.archives-ouvertes.fr/hal-02002693
https://hal-hec.archives-ouvertes.fr/hal-02002693
Autor:
Eitan Gerstner, Paul W. Dobson
Publikováno v:
Marketing Science. 29:770-778
Health-care experts believe that increases in portion sizes served by food vendors contribute to the obesity epidemic. This paper shows that food vendors can profit handsomely by using supersizing strategies where regular portion sizes are priced suf
Publikováno v:
Marketing Letters. 22:65-78
Sellers often provide complimentary “no extra charge” add-ons (e.g., free Internet connection) to consumers who buy their primary products (e.g., a hotel stay), but recently add-ons that used to be free are offered for a fee. The conventional wis
Publikováno v:
Marketing Science. 28:599-608
Many services are delivered to a (large) number of customers simultaneously within a confined zone (e.g., restaurants, resorts, trains, and airplanes). Under unexpected high demand, customers experience discomfort from two major sources: (a) the sard
Publikováno v:
Marketing Science. 28(3):599-608
Many services are delivered to a (large) number of customers simultaneously within a confined zone (e.g., restaurants, resorts, trains, and airplanes). Under unexpected high demand, customers experience discomfort from two major sources: (a) the sard
Publikováno v:
Journal of Service Research. 10:207-219
Most e-tailers offer money-back guarantees (MBGs) on product returns, but coverage and durations of different policies vary significantly across e-tailers (taking into account restocking fees, shipping and handling fees, and coverage duration). To he