Zobrazeno 1 - 4
of 4
pro vyhledávání: '"Eirini Peitzika"'
Publikováno v:
Journal of Hospitality and Tourism Management. 51:289-302
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::619d1f011852221b06888832eeec3697
https://doi.org/10.1016/j.jhtm.2022.03.011
https://doi.org/10.1016/j.jhtm.2022.03.011
Publikováno v:
Services Marketing Quarterly. 41:89-104
Considering the importance of identifying customers’ expectations and delivering the desired level of service quality, this study aims at examining the reliability and validity of the expectations ...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::f38802dd04097e5fcc5ce358bc432abf
https://doi.org/10.1080/15332969.2020.1742977
https://doi.org/10.1080/15332969.2020.1742977
Autor:
Eirini Peitzika
Στόχος της μελέτης είναι η διερεύνηση και καταγραφή των στρατηγικών μάρκετινγκ που ακολουθούνται από προϊόντα ευρείας κατανάλωσης σε δ
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e39941adf89d2b31879e9baccf05a4d6
https://doi.org/10.12681/eadd/32281
https://doi.org/10.12681/eadd/32281
Publikováno v:
International Journal of Decision Sciences, Risk and Management. 9:23
The use of social media in the hotel industry comprises a great challenge for marketing executives. The primary purpose of this study is to examine the use of social media (SM) among hotel firms, the role of organisational characteristics in SM adopt
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::699b299dc391ec766e337f31b8003719
https://doi.org/10.1504/ijdsrm.2020.110144
https://doi.org/10.1504/ijdsrm.2020.110144