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pro vyhledávání: '"Eileen Fischer"'
Autor:
Eileen Fischer, Gulay Taltekin Guzel
Publikováno v:
Journal of Consumer Psychology. 33:259-272
Autor:
Frank Kardes, Eileen Fischer, Stephen Spiller, Aparna Labroo, Melissa Bublitz, Laura Peracchio, Joel Huber
Publikováno v:
Journal of Consumer Psychology. 32:194-207
Publikováno v:
The Routledge Handbook of Digital Consumption ISBN: 9781003317524
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c096dd47a8f8ae172be4ec4f27fc5267
https://doi.org/10.4324/9781003317524-20
https://doi.org/10.4324/9781003317524-20
Publikováno v:
Marketing Theory. 21:443-461
“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this practice has recently been criticized for constraining the creation of novel theory. To advance this conversation, we conduct a grounded analysis of papers tha
Publikováno v:
Bajde, D, Fischer, E M, Cochoy, F & Brown, S 2021, ' Splashing in deep waters of theory : A commentary section on Sandberg and Alvesson’s (2020) “Meanings of theory” ', Marketing Theory, vol. 21, no. 3, pp. 415-432 . https://doi.org/10.1177/14705931211010879
This section presents four commentaries to Sandberg and Alvesson’s (2020) “Meanings of theory,” an article that argues common definitions of theory are too restrictive. To contribute toward a more diverse and level playing field, Sandberg and A
Publikováno v:
Journal of the Association for Consumer Research. 6:205-210
Autor:
A Rebecca Reuber, Eileen Fischer
Publikováno v:
International small business journal. 40(1)
We are grateful to Professors Rebecca Reuber and Eileen Fischer for contributing our 2022 annual review article. This insightful review explores an issue of great contemporary importance regarding the relationship between entrepreneurial activities a
Autor:
Marie-Agnès Parmentier, Eileen Fischer
Publikováno v:
Journal of Marketing. 85:110-128
The authors address the challenges individuals face when managing their professional brands while working in “prestigious posts” (high-profile jobs in established organizations) and striving to maintain career mobility. Using a case study approac
Autor:
Eileen Fischer, Andre F. Maciel
Publikováno v:
Journal of Marketing. 84:41-59
Firms often aim to develop markets as part of their long-term strategies. Conventionally, research in marketing has explained this complex process by stressing firms’ efforts to outdo their peers. While this emphasis is valuable, it overlooks the r
Autor:
Trisha Suppes, Eileen Fischer, Ellie R Bowen, Denishia J Robbins, Michael J. Ostacher, Jihun Lyu
Publikováno v:
Applied Psychophysiology and Biofeedback
Evidence‐based treatments for posttraumatic stress disorder (PTSD), including psychotherapies and medications, have high dropout and nonresponse rates, suggesting that more acceptable and effective treatments for PTSD are needed. Capnometry Guided