Zobrazeno 1 - 8
of 8
pro vyhledávání: '"Efua Obeng"'
Publikováno v:
International Marketing Review. 37:829-839
PurposeDrawing on the brand alliance, cause marketing and corporate social responsibility literatures, the authors introduce the notion of international cause alliances. The authors conceptualize international cause alliances as strategic partnership
Autor:
Efua Obeng
Publikováno v:
Journal of Retailing and Consumer Services. 49:327-335
We introduce the idea of a “stakeholder concentration index” to understand how focusing on relationships with a few stakeholders (rather than many) impacts a retailer's annual sales. By estimating a series of equations, we show that the most succ
Publikováno v:
Journal of Business Research. 98:250-260
Although donation requests at checkout have become commonplace, much remains to be learned about the store-level factors that impact shoppers' donation behaviors. This research, in part, fills this gap by studying the relationship between superior re
Publikováno v:
Journal of Global Scholars of Marketing Science. 29:51-62
In the digital era, there are several consumer touchpoints and some of them, such as word of mouth, occur even if they are not intended by the firms. Conversation among customers has become one of ...
Publikováno v:
Journal of Retailing. 92:383-396
Many retailers invest in ancillary services to provide shoppers with additional reasons to come to their stores. However, it is unclear whether these services insulate incumbents from new entrants. We address this question by examining how the size a
Publikováno v:
AMS Review. 5:103-122
Drawing on the retail literature, archival records, and managerial interviews, we identify twelve capabilities associated with retail success. These capabilities are hierarchically grouped as foundational or supportive. Foundational capabilities are
Autor:
Casey E. Newmeyer, Efua Obeng
Publikováno v:
Creating Marketing Magic and Innovative Future Marketing Trends ISBN: 9783319455952
Despite its growing popularity, the implication of point-of-purchase solicitations is unclear. Some research has shown that CRM activities are positively viewed by shoppers (Ellen et al. 2000), and others have shown that it can backfire (Osterhus 199
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::c6e487bdad4ce214f202de2acb25b945
https://doi.org/10.1007/978-3-319-45596-9_2
https://doi.org/10.1007/978-3-319-45596-9_2