Zobrazeno 1 - 10
of 18
pro vyhledávání: '"Efstathios Kefallonitis"'
Publikováno v:
Journal of Air Transport Studies. 11:i-x
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::e67260d827844e4ca34e570dd6dd71eb
https://doi.org/10.38008/jats.v11i1.149
https://doi.org/10.38008/jats.v11i1.149
The aim of this chapter is to (1) present a review of some innovative communication technologies in higher education and how these are implemented for organizational, marketing, and learning processes, (2) illustrate how information and communication
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::614e976c8b68b6c3c534abeba5177a53
https://doi.org/10.4018/978-1-5225-7365-4.ch043
https://doi.org/10.4018/978-1-5225-7365-4.ch043
Publikováno v:
Strategic Innovative Marketing and Tourism ISBN: 9783030124526
Certain airports around the world have established rather prominent brands in the air transport industry. This is a result of careful planning that mirrors the synergy of home-airlines, in their willingness to use an airport as a hub, airport managem
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6094a3eafc1a24bf6d47c304c6edc043
https://doi.org/10.1007/978-3-030-12453-3_60
https://doi.org/10.1007/978-3-030-12453-3_60
Publikováno v:
Strategic Innovative Marketing and Tourism ISBN: 9783030124526
Advances and growth in the use of neurosensory methods of cognitive research are resulting in changes in the conduct of many marketing studies. This trend offers much promise for research but also requires caution so that methodological appropriatene
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::95efa9d71aa5c234a09fe17de0ccb46e
https://doi.org/10.1007/978-3-030-12453-3_59
https://doi.org/10.1007/978-3-030-12453-3_59
Publikováno v:
Strategic Innovative Marketing and Tourism ISBN: 9783030124526
This paper employs Anderson’s imagined communities applied in nations and their contributing elements that connect people—even if they have never met—to apply it to air transport member groups. The creation of the nation presupposed the associa
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7f34a5e2cc11b61eb64d10a34cf234d8
https://doi.org/10.1007/978-3-030-12453-3_58
https://doi.org/10.1007/978-3-030-12453-3_58
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and inn
This book covers a very broad range of topics in marketing, communication, and tourism, focusing especially on new perspectives and technologies that promise to influence the future direction of marketing research and practice in a digital and innova
Many travelers have at least one account in one of the popular social media networking websites or applications (Facebook, Twitter, Flickr, Instagram). Airlines and travel agencies often encourage their customers to use their personal profile to (1)
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::403ce33fccff09be15fc6d7a1270c1ba
https://doi.org/10.4018/978-1-5225-2255-3.ch351
https://doi.org/10.4018/978-1-5225-2255-3.ch351
Publikováno v:
Strategic Innovative Marketing ISBN: 9783319338637
An identical warning sign may lead to different effects on the individuals from different cultures. This study aims to reveal the differences between the effects of warning signs on the cigaratte packages on UK and Turkish consumers. If the warning s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::bc2befdcf493fcef1ce7acad7daf8151
https://doi.org/10.1007/978-3-319-33865-1_32
https://doi.org/10.1007/978-3-319-33865-1_32
Publikováno v:
Strategic Innovative Marketing ISBN: 9783319338637
The world has become very interdependent and global economies now influence many aspects of Higher Education Institutions (HEIs) both at national and international levels. Being flexible and adaptive during times of economic change must now be expect
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::4391e305f31ec765c580d7b0f64ed6a7
https://doi.org/10.1007/978-3-319-33865-1_94
https://doi.org/10.1007/978-3-319-33865-1_94