Zobrazeno 1 - 2
of 2
pro vyhledávání: '"Effectiveness of public relations"'
Autor:
Kazokienė, Lina
Publikováno v:
CHANGES IN SOCIAL AND BUSINESS ENVIRONMENT / CHANGES IN SOCIAL AND BUSINESS ENVIRONMENT (CISABE). (04):90-96
Externí odkaz:
https://www.ceeol.com/search/article-detail?id=4738
Publikováno v:
Inžinerinė ekonomika [Engineering Economics]. 2011, 22 (1), p. 91-105.
The article reveals the specifics of public relations‘(PR) effectiveness evaluation while emphasizing its complex nature. Elements of PR effectiveness evaluation complex and their expediency are analyzed. After identifying the lack of clear corpus
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::88ab7b456193362fe111ed734c9b3735
https://vb.ktu.edu/KTU:ELABAPDB3118881&prefLang=en_US
https://vb.ktu.edu/KTU:ELABAPDB3118881&prefLang=en_US
