Výsledky vyhledávání - "Edward W. Wheatley"

Elektronická kniha

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Autor: Howard S. Gitlow, Edward W. Wheatley

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer be

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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Autor: Howard S. Gitlow, Edward W. Wheatley

Publikováno v: Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783319169330
Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::7cea6ae9a347aeec8f0cfba2aff48e8f
https://doi.org/10.1007/978-3-319-16934-7

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Repositioning the Marketing Curriculum

Autor: Edward W. Wheatley

Publikováno v: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference ISBN: 9783319169422

An important phenomenon appears to be underway in higher education for marketing. This phenomenon is worth knowing about, worth evaluating, and worth considering as a potential strategy for repositioning existing undergraduate marketing curricula in

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::5b553aae93b3cddadee8cf07c829c2e9
https://doi.org/10.1007/978-3-319-16943-9_28

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[Untitled]

Autor: Reid P. Claxton, Kenneth Anselmi, Edward W. Wheatley, Roger P. McIntyre

Publikováno v: Journal of Business and Psychology. 15:179-196

Data from 396 real estate salespeople offer structural model evidence of the antecedence of salesperson cognitive style (Jung, 1971) to adaptive selling behavior, and to sales orientation-customer orientation and self-perceived selling performance. F

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::2f64af28c1dcb5139eb2db4e1ed7508e
https://doi.org/10.1023/a:1007775208983

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Patient Expectations and Marketing Programming for OB/GYN Services

Autor: Edward W. Wheatley

Publikováno v: Health Marketing Quarterly. 14:35-52

A regional medical center OB/GYN practice was perceived as being too large to give personalized attention. A combination of growing market potential and declining market share caused the center administrators to take a bold step and design, open, and

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_dedup___::310f32fa3f424c5fb440a2115d2f5042
https://doi.org/10.1300/j026v14n03_04

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Psychological Influences on Adaptive Selling Techniques in the Real Estate Sales Force

Autor: Roger P. McIntyre, Edward W. Wheatley, Ernest B. Uhr

Publikováno v: Journal of Professional Services Marketing. 13:137-150

Cognitive style, the ways in which people take in information from the environment and process that information, has been shown to influence interactions in various behavioral fields. This study investigates whether cognitive style would impact a rea

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::3ac69f465d112e3add4f549e0a406bf4
https://doi.org/10.1300/j090v13n02_10

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Birth Order and Need for Cognition in Marketing Entrepreneurship

Autor: Reid P. Claxton, Roger P. McIntyre, Edward W. Wheatley

Publikováno v: Psychological Reports. 76:159-162

Many researchers have profiled the typical entrepreneur as being firstborn. The present study investigated possible relationships between birth order and need for cognition scores as one reason for over-representation of firstborns among entrepreneur

Externí odkaz: https://explore.openaire.eu/search/publication?articleId=doi_________::408c24affc4b167d7bf20d08e4329914
https://doi.org/10.2466/pr0.1995.76.1.159

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