Zobrazeno 1 - 1
of 1
pro vyhledávání: '"Edward Robinson Marin"'
Publikováno v:
BBR: Brazilian Business Review, Vol 11, Iss 6, Pp 22-49 (2014)
This article investigated the incidence of rational and emotional arguments in messages from 5.536 advertisements of six women's magazines in Brazil (Claudia, Nova, Estilo, Marie Claire, Elle and Gloss), published between May / 2008 and August / 2009
Externí odkaz:
https://doaj.org/article/93e46cd9ac5748309a003a6f6e126689
