Zobrazeno 1 - 10
of 28
pro vyhledávání: '"Edward Elder"'
Publikováno v:
European Journal of Marketing. 56:2340-2368
Purpose This paper aims to identify both the traditional and novel forms of marketing behind New Zealand Prime Minster Jacinda Ardern’s landslide victory in the 2020 New Zealand General Election during the COVID-19 pandemic. Design/methodology/appr
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2a6316c2df6d773174745d516f15e57e
https://doi.org/10.1108/ejm-10-2021-0763
https://doi.org/10.1108/ejm-10-2021-0763
Publikováno v:
The Routledge Companion to Marketing and Society ISBN: 9781003028079
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6c016965b1e5c77f5a6f92fd4dead560
https://doi.org/10.4324/9781003028079-26
https://doi.org/10.4324/9781003028079-26
Autor:
Catherine Frethey-Bentham, Jonas Heller, Sarah Duffy, Patrick van Esch, James Teufel, Gavin Northey, Edward Elder, Thomas B. Cook
Publikováno v:
Journal of Social Marketing, 9(2), 146-160. Emerald Group Publishing Ltd.
Purpose The purpose of this research is to examine a downstream social marketing program that slows the typical decline in functional fitness and independence of adults over 55 with particular attention to the ROI and the efficiency of the program. D
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::59b71bac91143b0d4f867ca1a857aace
https://doi.org/10.1108/jsocm-06-2018-0065
https://doi.org/10.1108/jsocm-06-2018-0065
Publikováno v:
Political Marketing and Management in the 2020 New Zealand General Election ISBN: 9783030773328
This chapter utilises two new targeting models to better understand the strategic effectiveness of two younger candidates from the Green Party and ACT New Zealand in their efforts to target younger voters as well as how effectively National and Labou
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::de7015dd06e6a43c640310671719362b
https://doi.org/10.1007/978-3-030-77333-5_8
https://doi.org/10.1007/978-3-030-77333-5_8
Autor:
David Farrar, Edward Elder, David Talbot, Mike Munro, Shai Navot, Neale Jones, Jennifer Lees-Marshment, Robin Campbell, Tom James, David Seymour
Publikováno v:
Political Marketing and Management in the 2020 New Zealand General Election ISBN: 9783030773328
This chapter presents multiple perspectives of practitioners involved from government and opposition, major and minor parties and outside Parliament on the 2020 New Zealand General Election and the years leading up to it. In doing so, they discuss po
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::041a44d1001d3e93f045c8f5139a3c6b
https://doi.org/10.1007/978-3-030-77333-5_9
https://doi.org/10.1007/978-3-030-77333-5_9
Autor:
Edward Elder, Julia Büdler
Publikováno v:
Political Marketing and Management in the 2020 New Zealand General Election ISBN: 9783030773328
This chapter examines how the two major party leaders, Jacinda Ardern and Judith Collins, communicated the qualities of responsiveness, leadership and credibility in the leadup to the 2020 New Zealand General Election through both verbal and non-verb
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7af5e50d708bbd9daebd14344dad1307
https://doi.org/10.1007/978-3-030-77333-5_7
https://doi.org/10.1007/978-3-030-77333-5_7
Autor:
Laura Hemingway, Shai Navot, ‘Olita Tu’ifua, Julia Büdler, Alexa Frost, Daniel Barraclough, Edward Elder, Zach Lee, Jennifer Lees-Marshment
Publikováno v:
Political Marketing and Management in the 2020 New Zealand General Election ISBN: 9783030773328
This chapter draws on analysis of Labour and Ardern’s communication, an interview with Ardern’s first chief of staff, public polling data, Vote Compass survey data related to COVID-19 management and post-election survey data on delivery to better
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::7b05f4c6ed6f52c5a08d3246b5b338e0
https://doi.org/10.1007/978-3-030-77333-5_6
https://doi.org/10.1007/978-3-030-77333-5_6
Autor:
Danny Osborne, Edward Elder, Lisa Chant, Jennifer Lees-Marshment, Clifton van der Linden, Justin Savoie
Publikováno v:
Political Marketing and Management in the 2020 New Zealand General Election ISBN: 9783030773328
This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it provides a better understanding of what issues
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::1b256eeca5cf5f662c0a2c69f49fb20b
https://doi.org/10.1007/978-3-030-77333-5_2
https://doi.org/10.1007/978-3-030-77333-5_2
Autor:
Jennifer Lees-Marshment, Edward Elder, Clifton van der Linden, Danny Osborne, Justin Savoie, Lisa Chant
Publikováno v:
Political Marketing and Management in the 2020 New Zealand General Election ISBN: 9783030773328
This chapter presents detailed analysis of descriptive statistics from the 182,399 unique respondents who engaged with the Vote Compass engagement tool during the 2020 election campaign. In doing so, it outlines how well Labour, National, New Zealand
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::97b7eb9bb11280af6a05464eba07c7e7
https://doi.org/10.1007/978-3-030-77333-5_5
https://doi.org/10.1007/978-3-030-77333-5_5
Autor:
Edward Elder, Jennifer Lees-Marshment
This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in New Zealand's general elections. Co-edited by political marketing experts Edward Elder and Jennifer