Zobrazeno 1 - 10
of 21
pro vyhledávání: '"Edward Boon"'
Guided group activities, where tourists consume with other tourists, are common and important. Although the tourism and services literature suggests customer-employee rapport impacts customer satisfaction, the composition and impact of tourist-touris
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::5af48281beffbfcd125eba7105581d60
https://irep.ntu.ac.uk/id/eprint/43060/7/1445575_a2027_Lee.pdf
https://irep.ntu.ac.uk/id/eprint/43060/7/1445575_a2027_Lee.pdf
Publikováno v:
Business Horizons. 62:295-306
Much of the attention surrounding blockchain today is focused on financial services, with very little discussion about nonfinancial services firms and how blockchain technology may affect organizations, their business models, and how they create and
Autor:
Oreste Foppiani, Edward Boon
Publikováno v:
Journal of Wine Research. 30:144-156
This paper examines whether online reviews by wine experts use different language to describe wines from different countries, and whether this reveals a certain bias. This is important because the language used in wine reviews can make a wine seem mo
Autor:
Elsamari Botha, Edward Boon
Publikováno v:
Enlightened Marketing in Challenging Times ISBN: 9783030425449
Content analysis has become a widely used technique for the analysis of the large quantities of data that are generated online. Especially relevant for marketing researchers are customer reviews on websites such as TripAdvisor and Amazon, because the
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5c1e6145015ca9726e0367c257301dcd
https://doi.org/10.1007/978-3-030-42545-6_63
https://doi.org/10.1007/978-3-030-42545-6_63
Publikováno v:
Business Horizons. 60:189-195
Websites such as Indiegogo and Kickstarter have attracted much attention for their ability to enable organizations and individuals to raise funds from ordinary people who contribute for a number of reasons. This phenomenon is called crowdfunding. Cro
Publikováno v:
Developments in Marketing Science: Proceedings of the Academy of Marketing Science ISBN: 9783030025670
This study explores the impact that customer-to-customer interaction has on how customers experience a group service encounter and what firms can do to encourage positive and prevent negative interaction. Group service encounters are common in many s
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::aa427c3a606e4ca98562ec54744e5954
https://doi.org/10.1007/978-3-030-02568-7_156
https://doi.org/10.1007/978-3-030-02568-7_156
Publikováno v:
Journal of Product & Brand Management. 25:337-344
Purpose Sometimes consumers express their enthusiasm for a brand by creating brand extensions, products or services in new categories that are closely affiliated with the “parent” brand. This paper aims to examine the positive or negative impact
Autor:
Nir Ofek, Edward Boon
Publikováno v:
International Journal of Market Research. 58:95-118
Deal of the day is a form of e-commerce in which an intermediary allows merchants access to a subscriber list, to promote their offerings at a discount. This study performs a cluster analysis on the purchase history of a deal intermediary, to identif
Publikováno v:
Business Horizons. 58:347-353
Companies can engage with many online social networks and communities to attract customers, disseminate product information, conduct research, and stimulate innovation. However, for these activities to be successful, it is key that consumers at these
Publikováno v:
Tourism and Hospitality Research. 15:105-114
Deal of the day is a form of sales promotion that offers merchants the possibility to promote their product at a discount to a mailing list of subscribers that is managed by an intermediary. The objective of the study presented in this paper is to le