Zobrazeno 1 - 10
of 33
pro vyhledávání: '"Edvan Cruz Aguiar"'
Autor:
Diliane Salustiano de Farias, Edvan Cruz Aguiar, Nicole Stefanie Gomes dos Santos, Manoela Costa Policarpo
Publikováno v:
Faces: Revista de Administração, Vol 22, Iss 1 (2024)
The present work sought to investigate how social factors social commerce platforms are inherently related to consumer buying behavior. Based on structural equation modeling, the research involved the application of an online survey among the target
Externí odkaz:
https://doaj.org/article/9664c98d2cf346118a8e066084843a0e
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 22, Iss 1, Pp 91-111 (2023)
This article verified how the use of a mask moderates the effect of crowding on the perception of health risk and influences distancing behavior. Based on the Social Impact Theory, two experiments were conducted. The first (N = 179) found that respon
Externí odkaz:
https://doaj.org/article/e234be79184f4a23a1efce64de6d19b6
Publikováno v:
Contextus, Vol 21 (2023)
The adoption of Social Media Marketing (SMM) is increasingly present in the daily life of companies. However, little is known about this phenomenon in the context of micro and small businesses (MSEs). The research aimed to analyze the SMM adoption pr
Externí odkaz:
https://doaj.org/article/c565d71ee7e94fca847e374606001711
Autor:
Jaiany Rocha Trindade, Renato Meira Vasconcelos Júnior, Temístocles Maciel Neto, Edvan Cruz Aguiar
Publikováno v:
Consumer Behavior Review, Vol 4, Iss 3, Pp 309-323 (2020)
O estudo investigou como a densidade humana e o perfil dos outros consumidores influenciam a imagem do varejista e as intenções de compra de consumidores jovens. Assumindo uma abordagem quantitativa de caráter experimental, o estudo foi realizado
Externí odkaz:
https://doaj.org/article/11e7c07c72a84b43a4f1185a7de1511e
Publikováno v:
Revista Eletrônica de Ciência Administrativa, Vol 19, Iss 1, Pp 83-103 (2020)
The study proposes that the consumer’s identification towards other clients who share the same retail environment minimizes the crowding effect. Thus, it was investigated how perceived similarity moderates the effect of human density on crowding pe
Externí odkaz:
https://doaj.org/article/5f2a5ff510b944c88c97fc34eb09b1a1
Autor:
Baldoino Sonildo Nóbrega, Waleria Guerreiro Lima, Raphael Henrique Falcão de Melo, Edvan Cruz Aguiar, Rute Cavalcante Pereira, Isleimar de Souza Oliveira
Publikováno v:
Revista Principia, Vol 1, Iss 46, Pp 182-195 (2019)
The present work has the objective of presenting a fixed and solar tracker photovoltaic systems comparative study, through the technical and financial viability evaluation in a public education institution located in the backlands of the state of Par
Externí odkaz:
https://doaj.org/article/c6fcc4eda6f745978e6a6fdd9d83a065
Publikováno v:
Consumer Behavior Review, Vol 2, Iss 2, Pp 72-83 (2018)
No campo de estudos do comportamento do consumidor, o fenômeno experiência de consumo tem despertado o interesse de pesquisadores e praticantes, especialmente nas últimas três décadas. A perspectiva do consumo experiencial surge para auxiliar na
Externí odkaz:
https://doaj.org/article/db9f377cdded461682c59dd4f9355ae3
Publikováno v:
Revista Brasileira de Pesquisa em Turismo, Vol 14, Iss 3 (2020)
O artigo investiga o papel de motivações utilitárias e hedônicas na cocriação de valor e sua relação com a experiência de consumo em serviços de hospedagem oferecido por plataforma de consumo colaborativo: o AirBnb. Baseado na literatura so
Externí odkaz:
https://doaj.org/article/11de63055cd24f06ba06fcc0f45eef3e
Publikováno v:
Journal of Perspectives in Management, Vol 2, Iss 2 (2019)
Este artigo objetivou analisar o papel do social-commerce nas intenções de comportamento do consumidor em sites de compras coletivas. Por meio de uma abordagem quantitativa de caráter descritivo, fazendo uso de correlação e regressão, aplicou-s
Externí odkaz:
https://doaj.org/article/290e471cd996422cbdd5cd02d7353b1c
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 55, Iss 6, Pp 712-723 (2015)
This paper investigates how the perception of other customers’ presence relates to emotions and hedonic shopping value in a popular retail environment. We conducted a survey with 247 customers and used structural equation modeling, and found a sign
Externí odkaz:
https://doaj.org/article/6f460d4c1e694c02a84a4980f9867974