Zobrazeno 1 - 10
of 81
pro vyhledávání: '"Eduardo Torres Moraga"'
Autor:
Manuel Alonso Dos Santos, Manuel J. Sánchez-Franco, Eduardo Torres-Moraga, Ferran Calabuig Moreno
Publikováno v:
International Journal of Sports Marketing and Sponsorship. 24:221-240
PurposeThis study explores the effect of video assistant referee (VAR) sponsorship on spectator response and compares it with advertising and conventional sponsorship.Design/methodology/approachAn experiment with 809 subjects is conducted by analyzin
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::12732d6f70183727490a74128269bf25
https://doi.org/10.1108/ijsms-05-2022-0107
https://doi.org/10.1108/ijsms-05-2022-0107
Publikováno v:
Innovar: Revista de Ciencias Administrativas y Sociales, Vol 27, Iss 63, Pp 29-42 (2016)
This research contributes with a theoretical and practical vision of the new perspective of Customer Value Management (cvm) and its business implications. In fact, the purpose is to test the influence of cvm on Financial Results through Market Share
Externí odkaz:
https://doaj.org/article/d851b9fdcd354767b1c036800ae1d2e0
Publikováno v:
Academia Revista Latinoamericana de Administración. 35:183-203
PurposeThe purpose of this article is to analyze how autonomous and controlled motivations influence the formation of patronage intention (PI) of innovative green products. Additionally, the role of positive affect (PA) in these causal relationships
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::2530480ceed894bd7c991dcc194107d3
https://doi.org/10.1108/arla-07-2021-0140
https://doi.org/10.1108/arla-07-2021-0140
Autor:
José F. Navarro-Picado, Eduardo Torres-Moraga, Manuel Alonso Dos Santos, Brandon Mastromartino, James J. Zhang
Publikováno v:
Review of Managerial Science
Digibug. Repositorio Institucional de la Universidad de Granada
instname
Digibug. Repositorio Institucional de la Universidad de Granada
instname
Funding for open access charge: Universidad de Granada / CBUA.
During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga League (GBL) and English Premier League (EPL) took two different strategic approaches to agree with t
During the COVID-19 pandemic that paused sports worldwide, the German Bundesliga League (GBL) and English Premier League (EPL) took two different strategic approaches to agree with t
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_dedup___::b0480bce45b863a46d2b4f8ae8f1d135
http://europepmc.org/articles/PMC8756166
http://europepmc.org/articles/PMC8756166
Autor:
Manuel Alonso-Dos-Santos, Eduardo Torres-Moraga, Elena Carvajal-Trujillo, Daniel Quezada Arboleda
Publikováno v:
Journal of Hospitality and Tourism Management. 49:471-480
The main objective of this research is to analyze the influence of tourist experiences on the perception of the sustainability and trustworthiness of a destination. A questionnaire-based survey was conducted through Qualtrics to collect responses fro
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::5645a00f2227844075c84b075fdf5fda
https://doi.org/10.1016/j.jhtm.2021.11.002
https://doi.org/10.1016/j.jhtm.2021.11.002
Publikováno v:
Sustainable Production and Consumption. 27:602-612
Although interest in green hotels has been growing, and new challenges have focused on achieving consumers’ patronage intention, no studies have considered how biospheric values contribute to the achievement of green hotel patronage intention. This
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::6bfe280a7bb90a77e94e942899ab6b61
https://doi.org/10.1016/j.spc.2021.01.028
https://doi.org/10.1016/j.spc.2021.01.028
Publikováno v:
Estudios Gerenciales, Vol 30, Iss 132, Pp 243-251 (2014)
El objetivo de este estudio es probar si el beneficio simbólico obtenido por el turista es consecuencia del beneficio hedónico y funcional otorgado por el lugar; y probar si el destino turístico le es más familiar al turista a medida que mejora l
Externí odkaz:
https://doaj.org/article/a1b67c0e69bd467186bb72f750aa63b1
Publikováno v:
RAE: Revista de Administração de Empresas, Vol 54, Iss 4, Pp 393-404 (2014)
This study aims to prove the satisfaction felt by a tourist is the result of the functional, hedonic and symbolic benefits acquired from the site. In its turn, it aims to prove that satisfaction is an antecedent for the tourist destination to become
Externí odkaz:
https://doaj.org/article/f27b0cc36eab43d5b489d91d2d946f30
Publikováno v:
Sport in Society. 25:1545-1564
Fans’ consumption intentions towards their favourite teams’ products and services are essential outcome variables for sport federations and clubs. However, the factors that could affect these outco...
Externí odkaz:
https://explore.openaire.eu/search/publication?articleId=doi_________::db1f652eba5d53478d455ddd4d73c33d
https://doi.org/10.1080/17430437.2020.1869721
https://doi.org/10.1080/17430437.2020.1869721
Publikováno v:
Estudios de Administración, Vol 20, Iss 1, Pp 1-36 (2013)
Purpose - This study contributes a multidimensional measure of service quality impacting on the trust and satisfaction of customers using internet banking. Design/methodology/approach - Unlike previous studies reporting on independent factors of serv
Externí odkaz:
https://doaj.org/article/6219be79dbf741f08f0d0eb16bbb3469